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Product Development Textbooks

$800 Million Pill : The Truth Behind The Cost Of New Drugs (04)
Merrill Goozner
Paperback
ISBN13: 978-0520246706
ISBN10: 0520246705
Creating Breakthrough Products : Innovation From Product Planning To Program Approval (02)
Jonathan Cagan And Craig M. Vogel
Hardback
ISBN13: 978-0139696947
ISBN10: 0139696946
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$12.87
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Design Of Things To Come : How Ordinary People Create Extraordinary Products (05)
Craig M. Vogel, Jonathan Cagan And Peter Boatwright
Hardback
ISBN13: 978-0131860827
ISBN10: 0131860828
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$13.65
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eTextbook
$21.56
Developing Products In Half The Time (2ND 95)
Preston G. Smith And Donald G. Reinertsen
Print On Demand
ISBN13: 978-0471292524
ISBN10: 0471292524
Exploring Requirements (89)
Donald C. Gause
Hardback
ISBN13: 978-0932633132
ISBN10: 0932633137
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$22.48
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Handbook Of Usability Testing : Howto Plan, Design, And Conduct Effective Tests (2ND 08)
Jeffrey Rubin And Dana Chisnell
Paperback
ISBN13: 978-0470185483
ISBN10: 0470185481
How Customers Think  : Essential Insights Into The Mind Of The Market (03)
Gerald Zaltman
Hardback
ISBN13: 978-1578518265
ISBN10: 1578518261
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Labor In America : History (8TH 10)
Melvyn Dubofsky
Paperback
ISBN13: 978-0882952734
ISBN10: 0882952730
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Managing New-product Development (89)
Geoff Vincent
Hardback
ISBN13: 978-0442238087
ISBN10: 0442238088
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