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Branding Textbooks

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cover of Making Meaning (06)

by Steve Diller, Natha...

Cover Type: Paperback
ISBN13: 978-0321552341
ISBN10: 0321552342

cover of Managing Brand Equity : Capitalizing on the Value of a Brand Name (91)

by David A. Aaker

Cover Type: Hardback
ISBN13: 978-0029001011
ISBN10: 0029001013

cover of Me 2.0 (REV 10)

by Dan Schawbel

Cover Type: Paperback
ISBN13: 978-1607147121
ISBN10: 1607147122

cover of Mrkt221: Advert. and Integr. Brand... >CUSTOM< (6TH 12)


Cover Type: Paperback
ISBN13: 978-1285111841
ISBN10: 1285111842

cover of New Brand World : Eight Prinicples for Achieving Brand Leadership in the 21st Century (02)

by Scott Bedbury

Cover Type: Paperback
ISBN13: 978-0142001905
ISBN10: 0142001902

cover of New Rules of Green Marketing (11)

by Jacquelyn A. Ottman

Cover Type: Paperback
ISBN13: 978-1605098661
ISBN10: 1605098663

cover of New Strategic Brand Management (5TH 12)

by Jean-Noel Kapferer

Cover Type: Paperback
ISBN13: 978-0749465155
ISBN10: 0749465158

cover of Nike Culture : The Sign of the Swoosh (98)

by Robert Goldman and ...

Cover Type: Paperback
ISBN13: 978-0761961499
ISBN10: 0761961496

cover of No LOGO : No Space, No Choice, No Jobs (00)

by Naomi Klein

Cover Type: Paperback
ISBN13: 978-0312421434
ISBN10: 0312421435

cover of No LOGO : Taking Aim at the Brand Bullies (99)

by Naomi Klein

Cover Type: Paperback
ISBN13: 978-0312271923
ISBN10: 0312271921

cover of No Logo : Tenth Anniversary Edition (09)

by Naomi Klein

Cover Type: Paperback
ISBN13: 978-0312429270
ISBN10: 0312429274

cover of OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion (09)

by Lucas Conley

Cover Type: Paperback
ISBN13: 978-1586487041
ISBN10: 1586487043

cover of Origin of Brands (04)

by Al Ries

Cover Type: Paperback
ISBN13: 978-0060570156
ISBN10: 0060570156

cover of Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back (08)

by Rohit Bhargava

Cover Type: Print On Demand
ISBN13: 978-0071545211
ISBN10: 0071545212

cover of Reputation Rules: Strategies for Building Your Companys Most valuable Asset (11)

by Daniel Diermeier

Cover Type: Hardback
ISBN13: 978-0071763745
ISBN10: 0071763740

cover of Shopping for Identity (00)

by Marilyn Halter

Cover Type: Paperback
ISBN13: 978-0805210934
ISBN10: 0805210938

cover of Strategic Brand Communication Campaigns (99)

by Don E. Schultz and ...

Cover Type: Hardback
ISBN13: 978-0844229522
ISBN10: 0844229520

cover of Strategic Brand Management (3RD 08)

by Kevin Keller

Cover Type: Hardback
ISBN13: 978-0131888593
ISBN10: 0131888595

cover of Strategic Brand Management (4TH 13)

by Kevin Lane Keller

Cover Type: Hardback
ISBN13: 978-0132664257
ISBN10: 0132664259

cover of Strategic Brand Management : Building and Managing Brand Equity (98)

by Kevin L. Keller

Cover Type: Hardback
ISBN13: 978-0131201156
ISBN10: 0131201158