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Hero and Outlaw : Building Extraordinary Brands through the Power of Archetypes (01)
Hero and Outlaw : Building Extraordinary Brands through the Power of Archetypes (01)
Margaret Mark and Carol S. Pearson (Hardback | ISBN10: 0071364153; ISBN13: 9780071364157)
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Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)
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Making Meaning (06)
Making Meaning (06)
Diller (Hardback | ISBN10: 0321374096; ISBN13: 9780321374097)
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Making Meaning (06)
Making Meaning (06)
Steve Diller, Nathan Shedroff and Darrel Rhea (Paperback | ISBN10: 0321552342; ISBN13: 9780321552341)
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Managing Brand Equity : Capitalizing on the Value of a Brand Name (91)
Managing Brand Equity : Capitalizing on the Value of a Brand Name (91)
David A. Aaker (Hardback | ISBN10: 0029001013; ISBN13: 9780029001011)
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Marketing : Real People, Real... CD (Software) (08)
Marketing : Real People, Real... CD (Software) (08)
Solomon (Box | ISBN10: 0132299348; ISBN13: 9780132299343)
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Me 2.0 : Build a Powerful Brand to Achieve Career Success (09)
Me 2.0 : Build a Powerful Brand to Achieve Career Success (09)
Dan Schawbel (Paperback | ISBN10: 1427798206; ISBN13: 9781427798206)
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Meatball Sundae: Is Your Marketing Out of Sync? (07)
Meatball Sundae: Is Your Marketing Out of Sync? (07)
Seth Godin (Hardback | ISBN10: 1591841747; ISBN13: 9781591841746)
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New Brand World : Eight Prinicples for Achieving Brand Leadership in the 21st Century (02)
New Brand World : Eight Prinicples for Achieving Brand Leadership in the 21st Century (02)
Scott Bedbury (Paperback | ISBN10: 0142001902; ISBN13: 9780142001905)
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Nike Culture : The Sign of the Swoosh (98)
Nike Culture : The Sign of the Swoosh (98)
Robert Goldman and Stephen Papson (Paperback | ISBN10: 0761961496; ISBN13: 9780761961499)
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