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Branding Textbooks

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cover of Strategic Brand Management : Building and Managing Brand Equity (98)

by Kevin L. Keller

Cover Type: Hardback
ISBN13: 978-0131201156
ISBN10: 0131201158

cover of Strategic Brand Management>CUSTOM PKG. < (3RD 08)


Cover Type: Hardback
ISBN13: 978-1256069645
ISBN10: 1256069647

cover of United We Brand : How to Create a Cohesive Brand That`s Seen, Heard and Remembered (03)

by Mike Moser

Cover Type: Hardback
ISBN13: 978-1578517985
ISBN10: 1578517982

cover of Zag : #1 Strategy of High-Performance Brands (07)

by Marty Neumeier

Cover Type: Paperback
ISBN13: 978-0321426772
ISBN10: 0321426770