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Hero and Outlaw : Building Extraordinary Brands through the Power of Archetypes (01)
Margaret Mark and Carol S. Pearson
Hardback
ISBN13: 978-0071364157
ISBN10: 0071364153
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$12.48
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eTextbook
$29.95
Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)
Joseph Jaffe
Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378
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$7.49
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Making Meaning (06)
Diller
Hardback
ISBN13: 978-0321374097
ISBN10: 0321374096
eTextbook
$19.99
Making Meaning (06)
Steve Diller, Nathan Shedroff and Darrel Rhea
Paperback
ISBN13: 978-0321552341
ISBN10: 0321552342
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$13.65
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Managing Brand Equity : Capitalizing on the Value of a Brand Name (91)
David A. Aaker
Hardback
ISBN13: 978-0029001011
ISBN10: 0029001013
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$17.50
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Marketing : Real People, Real... CD (Software) (08)
Solomon
Box
ISBN13: 978-0132299343
ISBN10: 0132299348
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$9.14
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Me 2.0 : Build a Powerful Brand to Achieve Career Success (09)
Dan Schawbel
Paperback
ISBN13: 978-1427798206
ISBN10: 1427798206
New Brand World : Eight Prinicples for Achieving Brand Leadership in the 21st Century (02)
Scott Bedbury
Paperback
ISBN13: 978-0142001905
ISBN10: 0142001902
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$4.00
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Nike Culture : The Sign of the Swoosh (98)
Robert Goldman and Stephen Papson
Paperback
ISBN13: 978-0761961499
ISBN10: 0761961496
No LOGO : No Space, No Choice, No Jobs (00)
Naomi Klein
Paperback
ISBN13: 978-0312421434
ISBN10: 0312421435
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