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Services Marketing Textbooks

Services Marketing : Integrating Customer Focus across the Firm (3RD 03)
Valarie A. Zeithaml and Mary Jo Bitner
Hardback
ISBN13: 978-0072471427
ISBN10: 0072471425
Services Marketing : Operation, Management, and Strategy (04)
Kenneth E. Clow and David L. Kurtz
Paperback
ISBN13: 978-1592600472
ISBN10: 1592600476
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$5.00
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Services Marketing >CANADIAN< (08)
Lovelock
Paperback
ISBN13: 978-0131879287
ISBN10: 0131879286
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$87.20
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Services Marketing Management : Strategic Perspective (2ND 06)
Hans Kasper, Piet van Helsdingen and Mark Gabbott
Print On Demand
ISBN13: 978-0470091166
ISBN10: 0470091169
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Standing Room Only : Strategies for Marketing the Performing Arts (97)
Philip Kotler
Hardback
ISBN13: 978-0875847375
ISBN10: 0875847374
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$23.40
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Strategic Marketing for Non - Profit Organizations (7TH 08)
Alan Andreasen and Philip Kotler
Hardback
ISBN13: 978-0131753723
ISBN10: 013175372X
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$119.74
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$190.54
eTextbook
$93.99
Strategic Marketing for Nonprofit Organizations (5TH 96)
Philip Kotler and Alan R. Andreasen
Hardback
ISBN13: 978-0132325479
ISBN10: 0132325470
Up and Out of Poverty: The Social Marketing Solution (09)
Philip Kotler
Hardback
ISBN13: 978-0137141005
ISBN10: 0137141009
eTextbook
$17.99
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