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General Advertising Textbooks

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cover of Advertising for Dummies (2ND 07)

by Gary Dahl

Cover Type: Paperback
ISBN13: 978-0470045831
ISBN10: 0470045833

cover of Advertising Management (09)

by Donald W. Jugenheim...

Cover Type: Paperback
ISBN13: 978-0765622600
ISBN10: 0765622602

cover of Advertising Media Planning (7TH 10)

by Jack Sissors and Ro...

Cover Type: Hardback
ISBN13: 978-0071703123
ISBN10: 0071703128

cover of Advertising Media Planning (3RD 12)

by Larry D. Kelley

Cover Type: Hardback
ISBN13: 978-0765626356
ISBN10: 0765626357

cover of Advertising Media Planning (4TH 15)

by Larry Kelley

Cover Type: Paperback
ISBN13: 978-0765640901
ISBN10: 0765640902

cover of Advertising Media Planning: A Brand Management Approach (2ND 08)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765620330
ISBN10: 0765620332

cover of Advertising Media Workbook and Sourcebook (2ND 08)

by Larry D. Kelley and...

Cover Type: Paperback
ISBN13: 978-0765620347
ISBN10: 0765620340

cover of Advertising Media Workbook and Sourcebook (3RD 11)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765626387
ISBN10: 0765626381

cover of Advertising Media Workbook and Sourcebook (4TH 15)

by Larry Kelley

Cover Type: Paperback
ISBN13: 978-0765640949
ISBN10: 0765640945

cover of Advertising Promotion and Other Aspects of Integrated Marketing Communications (9TH 13)

by Terence A. Shimp an...

Cover Type: Hardback
ISBN13: 978-1111580216
ISBN10: 1111580219

cover of Advertising Research: Theory and Practice (2ND 12)

by Joel Davis

Cover Type: Hardback
ISBN13: 978-0132128322
ISBN10: 0132128322

cover of Advertising Strategy : Creative Tactics From the Outside/In (06)

by Tom Altstiel and Je...

Cover Type: Paperback
ISBN13: 978-1412917964
ISBN10: 1412917964

cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (7TH 07)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324321432
ISBN10: 0324321430

cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8TH 09)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324593600
ISBN10: 0324593600

cover of Advertising: Concept and Copy (3RD 13)

by George Felton

Cover Type: Paperback
ISBN13: 978-0393733860
ISBN10: 0393733866

cover of Age of Propaganda : The Everyday Use and Abuse of Persuasion (REV 00)

by Anthony Pratkanis a...

Cover Type: Paperback
ISBN13: 978-0805074031
ISBN10: 0805074031

cover of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08)

by Christopher Vollmer

Cover Type: Paperback
ISBN13: 978-0071508285
ISBN10: 0071508287

cover of Baked In : Creating Products and Businesses That Market Themselves (10)

by Alex Bogusky and Jo...

Cover Type: Paperback
ISBN13: 978-1932841572
ISBN10: 1932841571

cover of Bang! Getting Your Message Heard in a Noisy World (03)

by Linda Kaplan Thaler...

Cover Type: Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174

cover of Big Life in Advertising (02)

by Mary Lawrence

Cover Type: Paperback
ISBN13: 978-0743245869
ISBN10: 0743245865

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