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General Advertising Textbooks

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cover of Advertising Creative : Stategy, Copy, Des. (4TH 17)

by Altstiel

Cover Type: Paperback
ISBN13: 978-1506315386
ISBN10: 1506315380

cover of Advertising Creative : Strategy, Copy, Design (2ND 10)

by Tom Altstiel

Cover Type: Paperback
ISBN13: 978-1412974912
ISBN10: 1412974917

cover of Advertising Creative: Strategy, Copy, and Design (3RD 13)

by Thomas Altstiel

Cover Type: Paperback
ISBN13: 978-1452203638
ISBN10: 1452203636

cover of Advertising Creativity (90)

by James L. Marra

Cover Type: Paperback
ISBN13: 978-0130150097
ISBN10: 0130150096

cover of Advertising Ethics (05)

by Edward Spence, Bret...

Cover Type: Paperback
ISBN13: 978-0130941213
ISBN10: 0130941212

cover of Advertising for Dummies (2ND 07)

by Gary Dahl

Cover Type: Paperback
ISBN13: 978-0470045831
ISBN10: 0470045833

cover of Advertising in Contemporary Society : Perspectives Toward Understanding (3RD 96)

by Kim B. Rotzoll, Jam...

Cover Type: Paperback
ISBN13: 978-0252065422
ISBN10: 0252065425

cover of Advertising Management (09)

by Donald W. Jugenheim...

Cover Type: Paperback
ISBN13: 978-0765622600
ISBN10: 0765622602

cover of Advertising Media Planning (7TH 10)

by Jack Sissors and Ro...

Cover Type: Hardback
ISBN13: 978-0071703123
ISBN10: 0071703128

cover of Advertising Media Planning (3RD 12)

by Larry D. Kelley

Cover Type: Hardback
ISBN13: 978-0765626356
ISBN10: 0765626357

cover of Advertising Media Planning (4TH 15)

by Larry Kelley

Cover Type: Paperback
ISBN13: 978-0765640901
ISBN10: 0765640902

cover of Advertising Media Planning: A Brand Management Approach (2ND 08)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765620330
ISBN10: 0765620332

cover of Advertising Media Workbook and Sourcebook (3RD 11)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765626387
ISBN10: 0765626381

cover of Advertising Media Workbook and Sourcebook (4TH 15)

by Larry Kelley

Cover Type: Paperback
ISBN13: 978-0765640949
ISBN10: 0765640945

cover of Advertising Promotion and Other Aspects of Integrated Marketing Communications (9TH 13)

by Terence A. Shimp an...

Cover Type: Hardback
ISBN13: 978-1111580216
ISBN10: 1111580219

cover of Advertising Research: Theory and Practice (2ND 12)

by Joel Davis

Cover Type: Hardback
ISBN13: 978-0132128322
ISBN10: 0132128322

cover of Advertising Strategy : Creative Tactics From the Outside/In (06)

by Tom Altstiel and Je...

Cover Type: Paperback
ISBN13: 978-1412917964
ISBN10: 1412917964

cover of Advertising Theory (12)

by Shelly Rodgers

Cover Type: Paperback
ISBN13: 978-0415886628
ISBN10: 0415886627

cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (7TH 07)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324321432
ISBN10: 0324321430

cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8TH 09)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324593600
ISBN10: 0324593600

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