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General Advertising Textbooks

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cover of Age of Propaganda : The Everyday Use and Abuse of Persuasion (REV 00)

by Anthony Pratkanis a...

Cover Type: Paperback
ISBN13: 978-0805074031
ISBN10: 0805074031

cover of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08)

by Christopher Vollmer

Cover Type: Paperback
ISBN13: 978-0071508285
ISBN10: 0071508287

cover of Baked In : Creating Products and Businesses That Market Themselves (10)

by Alex Bogusky and Jo...

Cover Type: Paperback
ISBN13: 978-1932841572
ISBN10: 1932841571

cover of Bang! Getting Your Message Heard in a Noisy World (03)

by Linda Kaplan Thaler...

Cover Type: Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174

cover of Big Life in Advertising (02)

by Mary Lawrence

Cover Type: Paperback
ISBN13: 978-0743245869
ISBN10: 0743245865

cover of Brains Behind Great Ad Campaigns (09)

by Margo Berman

Cover Type: Paperback
ISBN13: 978-0742555518
ISBN10: 0742555518

cover of Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age (05)

by Mathieson

Cover Type: Print On Demand
ISBN13: 978-0814416082
ISBN10: 081441608X

cover of Breaking Up America : Advertisers and the New Media World (97)

by Joseph Turow

Cover Type: Paperback
ISBN13: 978-0226817507
ISBN10: 0226817504

cover of Campaign Planner for Integrated Brand Communications (3RD 05)

by Shay Sayre

Cover Type: Paperback
ISBN13: 978-0324321470
ISBN10: 0324321473

cover of Campaign Planner For Promotion and Integrated Marketing Communications (2ND 02)

by Shay Sayre

Cover Type: Paperback
ISBN13: 978-0324151978
ISBN10: 0324151977

cover of Campaigning for Hearts and Minds : How Emotional Appeals in Political Ads Work (06)

by Ted Brader

Cover Type: Paperback
ISBN13: 978-0226069890
ISBN10: 0226069893

cover of Can`t Buy My Love : How Advertising Changes the Way We Think and Feel (99)

by Jean Kilbourne

Cover Type: Paperback
ISBN13: 978-0684866000
ISBN10: 0684866005

cover of Canadian Advertising in Action (9TH 11)

by Keith J. Tuckwell

Cover Type: Paperback
ISBN13: 978-0137060634
ISBN10: 0137060637

cover of Canadian Advertising in Action (10TH 15)

by Keith J. Tuckwell

Cover Type: Paperback
ISBN13: 978-0133370270
ISBN10: 0133370275

cover of Captains of Consciousness : Advertising and the Social Roots of the Consumer Culture - 25th Anniversary Edition ((REV)01)

by Stuart Ewen

Cover Type: Paperback
ISBN13: 978-0465021550
ISBN10: 0465021557

cover of Cases in Advertising Management (09)

by Larry D. Kelley

Cover Type: Paperback
ISBN13: 978-0765622617
ISBN10: 0765622610

cover of Contemporary Advertising (10TH 06)

by William F. Arens

Cover Type: Hardback
ISBN13: 978-0073135694
ISBN10: 0073135690

cover of Contemporary Advertising (11TH 08)

by William F. Arens, M...

Cover Type: Hardback
ISBN13: 978-0073529912
ISBN10: 0073529915

cover of Contemporary Advertising (12TH 09)

by William F. Arens, M...

Cover Type: Hardback
ISBN13: 978-0073381077
ISBN10: 0073381071

cover of Contemporary Advertising (Loose Leaf) (14TH 13)

by William F. Arens, M...

Cover Type: Loose-Leaf
ISBN13: 978-0078028953
ISBN10: 0078028957

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