General Advertising Textbooks

Advertising Campaign Strategy (2ND 00)
Donald Parente (Hardback | ISBN10: 003021114X; ISBN13: 9780030211140)

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Advertising Campaign Strategy (3RD 04)
Donald Parente (Hardback | ISBN10: 0324271905; ISBN13: 9780324271904)

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Advertising Campaign Strategy (4TH 06)
Donald Parente (Paperback | ISBN10: 0324322712; ISBN13: 9780324322712)

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Advertising Campaign Strategy (2ND 04)
Allen Smith (Paperback | ISBN10: 0757528708; ISBN13: 9780757528705)

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Advertising Concept Book (08)
Pete Barry (Print On Demand | ISBN10: 0500287384; ISBN13: 9780500287385)

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Advertising Creative : Strategy, Copy, Design (2ND 10)
Tom Altstiel (Paperback | ISBN10: 1412974917; ISBN13: 9781412974912)

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Advertising Ethics (05)
Edward Spence, Brett Van Heekeren and Michael Boylan (Paperback | ISBN10: 0130941212; ISBN13: 9780130941213)

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Advertising Excellence (95)
Courtland L. Bovee, Thill, Dovel and Wood (Hardback | ISBN10: 007006847X; ISBN13: 9780070068476)

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Advertising for Dummies (01)
Gary Dahl (Paperback | ISBN10: 0764553771; ISBN13: 9780764553776)

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Advertising for Dummies (2ND 07)
Gary Dahl (Paperback | ISBN10: 0470045833; ISBN13: 9780470045831)

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Also at This Level: Demographics, Promotions, Public Relations, Radio Advertising, Television Advertising, Visual Communications in Advertising

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