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General Advertising Textbooks

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cover of Hey Whipple, Squeeze This (4TH 12)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-1118101339
ISBN10: 1118101332

cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of Hitting the Sweet Spot : How Consumer Insight Can Improve Better Marketing and Advertising (2001 Printing) (92)

by Lisa Fortini-Campbe...

Cover Type: Paperback
ISBN13: 978-1887229098
ISBN10: 1887229094

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Succeed in Advertising When All You Have Is Talent (2ND 07)

by Laurence Minsky

Cover Type: Paperback
ISBN13: 978-1887229203
ISBN10: 1887229205

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of In Defense of Negativity (06)

by John G. Geer

Cover Type: Paperback
ISBN13: 978-0226284996
ISBN10: 0226284999

cover of Integrated Advertising, Promo... (Loose) (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133866438
ISBN10: 0133866432

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion, and Marketing Communications - MyMarketingLab (16)

by Kenneth E. Clow

Cover Type: Access Code
ISBN13: 978-0133866971
ISBN10: 0133866971

cover of It`s Not How Good You Are, It`s How Good You Want to Be (03)

by Paul Arden

Cover Type: Paperback
ISBN13: 978-0714843377
ISBN10: 0714843377

cover of Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage (06)

by Pat Fallon and Fred...

Cover Type: Hardback
ISBN13: 978-1591399278
ISBN10: 1591399270

cover of Kellogg on Advertising and Media (08)

by Bobby J. Calder

Cover Type: Hardback
ISBN13: 978-0470119860
ISBN10: 0470119861

cover of Kleppner`s Advertising Procedure (18TH 11)

by Ron Lane

Cover Type: Hardback
ISBN13: 978-0136110828
ISBN10: 0136110827

cover of Law and Advertising-Current Legal Issues ((3RD)07)

by Dean Fueroghne

Cover Type: Paperback
ISBN13: 978-0615143033
ISBN10: 0615143032

cover of Law of Public Communication - 2013 Update (8TH 13)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205856381
ISBN10: 0205856381

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of M : Advertising - Access (2ND 15)

by William Arens, Chri...

Cover Type: Access Code
ISBN13: 978-0077508043
ISBN10: 0077508041

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