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General Advertising Textbooks

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cover of Decoding Advertisements (78)

by Judith Williamson

Cover Type: Paperback
ISBN13: 978-0714526157
ISBN10: 0714526150

cover of Designing Brand Experiences (06)

by Robin Landa

Cover Type: Paperback
ISBN13: 978-1401848873
ISBN10: 1401848877

cover of Effective Advertising : Understanding When, How, and Why Advertising Works (04)

by Gerard J. Tellis

Cover Type: Paperback
ISBN13: 978-0761922537
ISBN10: 0761922539

cover of Essentials of Contemporary Advertising (2ND 09)

by Arens, Schaefer and...

Cover Type: Paperback
ISBN13: 978-0073380971
ISBN10: 0073380970

cover of Essentials of Media Planning : A Marketing Viewpoint (3RD 93)

by Arnold M. Barban, S...

Cover Type: Paperback
ISBN13: 978-0844235233
ISBN10: 0844235237

cover of Fables of Abundance (94)

by Jackson T. Lears

Cover Type: Paperback
ISBN13: 978-0465090754
ISBN10: 0465090753

cover of Global Marketing and Advertising (4TH 14)

by Demooij

Cover Type: Paperback
ISBN13: 978-1452257174
ISBN10: 1452257175

cover of Global Marketing and Advertising: Understanding Cultural Paradoxes (3RD 09)

by Scott William Menar...

Cover Type: Paperback
ISBN13: 978-1412970419
ISBN10: 1412970415

cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type: Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

cover of Hey Whipple, Squeeze This (4TH 12)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-1118101339
ISBN10: 1118101332

cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of Hitting the Sweet Spot : How Consumer Insight Can Improve Better Marketing and Advertising (2001 Printing) (92)

by Lisa Fortini-Campbe...

Cover Type: Paperback
ISBN13: 978-1887229098
ISBN10: 1887229094

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Plan Advertising (2ND 01)

by Alan Cooper

Cover Type: Paperback
ISBN13: 978-0826457400
ISBN10: 0826457401

cover of How to Put Your Book Together and Get a Job in Advertising ((REV)10)

by Maxine Paetro

Cover Type: Paperback
ISBN13: 978-0393732856
ISBN10: 0393732851

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of Integrated Advert. Promo... (Ll) - With Access (6TH 14)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133879285
ISBN10: 0133879283

cover of Integrated Advertising, Prom.. - With Access (7TH 16)

by Clow

Cover Type: Paperback
ISBN13: 978-0133973112
ISBN10: 0133973115

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

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