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General Advertising Textbooks

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cover of Contemporary Advertising (Loose)With Access (14TH 13)

by William F. Arens

Cover Type: Loose-Leaf
ISBN13: 978-0077701512
ISBN10: 0077701518

cover of Contemporary Advertising (Looseleaf) (13TH 11)

by William Arens

Cover Type: Loose-Leaf
ISBN13: 978-0073530031
ISBN10: 0073530034

cover of Controversies in Contemporary Advertising (04)

by Kim Bartel Sheehan

Cover Type: Paperback
ISBN13: 978-0761926351
ISBN10: 0761926356

cover of Controversies in Contemporary Advertising (2ND 14)

by Sheehan

Cover Type: Paperback
ISBN13: 978-1452261072
ISBN10: 1452261075

cover of Copy Workshop Workbook (4TH 09)

by Bruce Bendinger

Cover Type: Paperback
ISBN13: 978-1887229395
ISBN10: 1887229396

cover of Copy Workshop Workbook 2002, Really New Edition ((3RD)02)

by Bruce Bendinger

Cover Type: Paperback
ISBN13: 978-1887229128
ISBN10: 1887229124

cover of Creative Advertising (2ND 08)

by Mario Pricken

Cover Type: Paperback
ISBN13: 978-0500287330
ISBN10: 0500287333

cover of Creative Strategy in Advertising (10TH 11)

by Bonnie L. Drewniany...

Cover Type: Paperback
ISBN13: 978-1439082706
ISBN10: 1439082707

cover of Creative Strategy in Advertising (11TH 14)

by Bonnie L. Drewniany

Cover Type: Paperback
ISBN13: 978-1133307266
ISBN10: 1133307264

cover of Decoding Advertisements (78)

by Judith Williamson

Cover Type: Paperback
ISBN13: 978-0714526157
ISBN10: 0714526150

cover of Designing Brand Experiences (06)

by Robin Landa

Cover Type: Paperback
ISBN13: 978-1401848873
ISBN10: 1401848877

cover of Discourse of Advertising (2ND 01)

by Guy Cook

Cover Type: Paperback
ISBN13: 978-0415234559
ISBN10: 0415234557

cover of Do It Yourself Advertising and Promotion : How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (3RD 03)

by Fred E. Hahn

Cover Type: Paperback
ISBN13: 978-0471273509
ISBN10: 0471273503

cover of Effective Advertising : Understanding When, How, and Why Advertising Works (04)

by Gerard J. Tellis

Cover Type: Paperback
ISBN13: 978-0761922537
ISBN10: 0761922539

cover of End of Advertising as We Know It (02)

by Sergio Zyman and Ar...

Cover Type: Print On Demand
ISBN13: 978-0471429661
ISBN10: 047142966X

cover of Essentials of Advertising (92)

by Research and Educat...

Cover Type: Paperback
ISBN13: 978-0878919062
ISBN10: 0878919066

cover of Essentials of Contemporary Advertising (2ND 09)

by Arens, Schaefer and...

Cover Type: Paperback
ISBN13: 978-0073380971
ISBN10: 0073380970

cover of Fables of Abundance (94)

by Jackson T. Lears

Cover Type: Paperback
ISBN13: 978-0465090754
ISBN10: 0465090753

cover of Global and Multinational Advertising (94)

by Englis

Cover Type: Paperback
ISBN13: 978-0805813951
ISBN10: 0805813950

cover of Global Marketing and Advertising (4TH 14)

by Demooij

Cover Type: Paperback
ISBN13: 978-1452257174
ISBN10: 1452257175

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