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General Advertising Textbooks

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cover of How to Plan Advertising (2ND 01)

by Alan Cooper

Cover Type: Paperback
ISBN13: 978-0826457400
ISBN10: 0826457401

cover of How to Put Your Book Together and Get a Job in Advertising ((REV)10)

by Maxine Paetro

Cover Type: Paperback
ISBN13: 978-0393732856
ISBN10: 0393732851

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of In Defense of Negativity (06)

by John G. Geer

Cover Type: Paperback
ISBN13: 978-0226284996
ISBN10: 0226284999

cover of Integrated Advert. Promo... (Looseleaf) - With Access (6TH 14)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133879285
ISBN10: 0133879283

cover of Integrated Advertising, Prom.. - With Access (7TH 16)

by Clow

Cover Type: Paperback
ISBN13: 978-0133973112
ISBN10: 0133973115

cover of Integrated Advertising, Promo... (Loose) (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133866438
ISBN10: 0133866432

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion and Marketing Communications (Loose) (5TH 12)

by Kenneth E. Clow

Cover Type: Loose-Leaf
ISBN13: 978-0132539012
ISBN10: 0132539012

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion... (7TH 16)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133866339
ISBN10: 0133866335

cover of Integrated Advertising... (Ll) - With Access (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133973143
ISBN10: 013397314X

cover of Integrated Marketing Communications (Canadian) (4TH 14)

by Keith J. Tuckwell

Cover Type: Paperback
ISBN13: 978-0133157871
ISBN10: 0133157873

cover of Internet Advertising (07)

by Schumann

Cover Type: Print On Demand
ISBN13: 978-0805851090
ISBN10: 0805851097

cover of It`s Not How Good You Are, It`s How Good You Want to Be (03)

by Paul Arden

Cover Type: Paperback
ISBN13: 978-0714843377
ISBN10: 0714843377

cover of Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage (06)

by Pat Fallon and Fred...

Cover Type: Hardback
ISBN13: 978-1591399278
ISBN10: 1591399270

cover of Kellogg on Advertising and Media (08)

by Bobby J. Calder

Cover Type: Hardback
ISBN13: 978-0470119860
ISBN10: 0470119861

cover of Kleppner`s Advertising Procedure (17TH 08)

by Ronald Lane, Karen ...

Cover Type: Hardback
ISBN13: 978-0132308298
ISBN10: 0132308290

cover of Kleppner`s Advertising Procedure (18TH 11)

by Ron Lane

Cover Type: Hardback
ISBN13: 978-0136110828
ISBN10: 0136110827

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