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General Advertising Textbooks

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cover of Psychology of Advertising (10)

by Bob M. Fennis

Cover Type: Hardback
ISBN13: 978-0415442732
ISBN10: 0415442737

cover of Satisfaction Guaranteed : The Making of the American Mass Market (89)

by Susan Strasser

Cover Type: Paperback
ISBN13: 978-1588341464
ISBN10: 1588341461

cover of Shoveling Smoke :  Advertising and Globalization in Contemporary India (03)

by William Mazzarella

Cover Type: Paperback
ISBN13: 978-0822331452
ISBN10: 0822331454

cover of Sign Wars : The Cluttered Landscape of Advertising (96)

by Robert Goldman and ...

Cover Type: Paperback
ISBN13: 978-1572300347
ISBN10: 1572300345

cover of Social Communication in Advertising (3RD 06)

by Sarah Leiss, Willia...

Cover Type: Print On Demand
ISBN13: 978-0415966764
ISBN10: 0415966760

cover of Strategic Copywriting (2ND 16)

by Applegate

Cover Type: Paperback
ISBN13: 978-1442244085
ISBN10: 1442244089

cover of Strategic Media Decisions : Understanding the Business End of the Advertising Business (2ND 08)

by Marian Azzaro

Cover Type: Paperback
ISBN13: 978-1887229333
ISBN10: 1887229337

cover of Technique for Producing Ideas (03)

by James Webb Young an...

Cover Type: Paperback
ISBN13: 978-0071410946
ISBN10: 0071410945

cover of Technique For Producing Ideas (60)

by James Webb Young

Cover Type: Paperback
ISBN13: 978-1434102751
ISBN10: 1434102750

cover of Truth, Lies and Advertising : The Art of Account Planning (98)

by Jon Steel

Cover Type: Hardback
ISBN13: 978-0471189626
ISBN10: 0471189626

cover of Twenty Ads That Shook the World : The Century`s Most Groundbreaking Advertising and How It Changed Us All (00)

by James B. Twitchell

Cover Type: Paperback
ISBN13: 978-0609807231
ISBN10: 0609807234

cover of Watch This, Listen up, Click Here (07)

by David Verklin

Cover Type: Print On Demand
ISBN13: 978-0470056431
ISBN10: 0470056436

cover of Where the Suckers Moon (94)

by Randall Rothenberg

Cover Type: Paperback
ISBN13: 978-0679740421
ISBN10: 0679740422

cover of Which Ad Pulled Best? (10TH 11)

by Scott Purvis

Cover Type: Paperback
ISBN13: 978-0078112072
ISBN10: 0078112079

cover of Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires (98)

by Roy H. Williams

Cover Type: Paperback
ISBN13: 978-1885167293
ISBN10: 1885167296

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