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General Advertising Textbooks

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cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of Hitting the Sweet Spot : How Consumer Insight Can Improve Better Marketing and Advertising (2001 Printing) (92)

by Lisa Fortini-Campbe...

Cover Type: Paperback
ISBN13: 978-1887229098
ISBN10: 1887229094

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Plan Advertising (2ND 97)

by Alan Ed. Cooper

Cover Type: Paperback
ISBN13: 978-0304701438
ISBN10: 0304701432

cover of How to Plan Advertising (2ND 01)

by Alan Cooper

Cover Type: Paperback
ISBN13: 978-0826457400
ISBN10: 0826457401

cover of How to Put Your Book Together and Get a Job in Advertising ((REV)10)

by Maxine Paetro

Cover Type: Paperback
ISBN13: 978-0393732856
ISBN10: 0393732851

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of In Defense of Negativity (06)

by John G. Geer

Cover Type: Paperback
ISBN13: 978-0226284996
ISBN10: 0226284999

cover of Integrated Advert. Promo... (Looseleaf) - With Access (6TH 14)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133879285
ISBN10: 0133879283

cover of Integrated Advertising, Promo... (Loose) (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133866438
ISBN10: 0133866432

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion and Marketing Communications (Loose) (5TH 12)

by Kenneth E. Clow

Cover Type: Loose-Leaf
ISBN13: 978-0132539012
ISBN10: 0132539012

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion, and Marketing Communications (7TH 16)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133866339
ISBN10: 0133866335

cover of Integrated Advertising, Promotion, and Marketing Communications Plus MyMarketingLab with Pearson eText - With Access (7TH 16)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133973112
ISBN10: 0133973115

cover of Integrated Advertising... (Ll) - With Access (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133973143
ISBN10: 013397314X

cover of Integrated Marketing Communications (Canadian) (4TH 14)

by Keith J. Tuckwell

Cover Type: Paperback
ISBN13: 978-0133157871
ISBN10: 0133157873

cover of Internet Advertising (07)

by Schumann

Cover Type: Print On Demand
ISBN13: 978-0805851090
ISBN10: 0805851097

cover of It`s Not How Good You Are, It`s How Good You Want to Be (03)

by Paul Arden

Cover Type: Paperback
ISBN13: 978-0714843377
ISBN10: 0714843377

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