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General Advertising Textbooks

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cover of In Defense of Negativity (06)

by John G. Geer

Cover Type: Paperback
ISBN13: 978-0226284996
ISBN10: 0226284999

cover of Integrated Advertising, Promo... (Loose) (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133866438
ISBN10: 0133866432

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion and Marketing Communications (Loose) (5TH 12)

by Kenneth E. Clow

Cover Type: Loose-Leaf
ISBN13: 978-0132539012
ISBN10: 0132539012

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion, and Marketing Communications (Loose) (6TH 14)

by Kenneth E. Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133126259
ISBN10: 0133126250

cover of Integrated Advertising, Promotion, and Marketing Communications - Access (6TH 14)

by Kenneth E. Clow and...

Cover Type: Access Code
ISBN13: 978-0133112931
ISBN10: 0133112934

cover of Integrated Advertising, Promotion... (7TH 16)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133866339
ISBN10: 0133866335

cover of Integrated Advertising... (Ll) - With Access (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133973143
ISBN10: 013397314X

cover of Internet Advertising (07)

by Schumann

Cover Type: Hardback
ISBN13: 978-0805851090
ISBN10: 0805851097

cover of It`s Not How Good You Are, It`s How Good You Want to Be (03)

by Paul Arden

Cover Type: Paperback
ISBN13: 978-0714843377
ISBN10: 0714843377

cover of Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage (06)

by Pat Fallon and Fred...

Cover Type: Hardback
ISBN13: 978-1591399278
ISBN10: 1591399270

cover of Kellogg on Advertising and Media (08)

by Bobby J. Calder

Cover Type: Hardback
ISBN13: 978-0470119860
ISBN10: 0470119861

cover of Kleppner`s Advertising Procedure (17TH 08)

by Ronald Lane, Karen ...

Cover Type: Hardback
ISBN13: 978-0132308298
ISBN10: 0132308290

cover of Kleppner`s Advertising Procedure (18TH 11)

by Ron Lane

Cover Type: Hardback
ISBN13: 978-0136110828
ISBN10: 0136110827

cover of Law of Public Communication - 2011 Update (8TH 11)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205781423
ISBN10: 020578142X

cover of Law of Public Communication - 2013 Update (8TH 13)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205856381
ISBN10: 0205856381

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of M : Advertising (With Review Cards) (12)

by William Arens

Cover Type: Paperback
ISBN13: 978-0078028915
ISBN10: 0078028914

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