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General Advertising Textbooks

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cover of Truth, Lies and Advertising : The Art of Account Planning (98)

by Jon Steel

Cover Type: Hardback
ISBN13: 978-0471189626
ISBN10: 0471189626

cover of Where the Suckers Moon (94)

by Randall Rothenberg

Cover Type: Paperback
ISBN13: 978-0679740421
ISBN10: 0679740422

cover of Which Ad Pulled Best? (10TH 11)

by Scott Purvis

Cover Type: Paperback
ISBN13: 978-0078112072
ISBN10: 0078112079

cover of Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires (98)

by Roy H. Williams

Cover Type: Paperback
ISBN13: 978-1885167293
ISBN10: 1885167296

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