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General Advertising Textbooks

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cover of Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage (06)

by Pat Fallon and Fred...

Cover Type: Hardback
ISBN13: 978-1591399278
ISBN10: 1591399270

cover of Kellogg on Advertising and Media (08)

by Bobby J. Calder

Cover Type: Hardback
ISBN13: 978-0470119860
ISBN10: 0470119861

cover of Kleppner`s Advertising Procedure (17TH 08)

by Ronald Lane, Karen ...

Cover Type: Hardback
ISBN13: 978-0132308298
ISBN10: 0132308290

cover of Kleppner`s Advertising Procedure (18TH 11)

by Ron Lane

Cover Type: Hardback
ISBN13: 978-0136110828
ISBN10: 0136110827

cover of Law and Advertising-Current Legal Issues ((3RD)07)

by Dean Fueroghne

Cover Type: Paperback
ISBN13: 978-0615143033
ISBN10: 0615143032

cover of Law of Public Communication - 2011 Update (8TH 11)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205781423
ISBN10: 020578142X

cover of Law of Public Communication - 2013 Update (8TH 13)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205856381
ISBN10: 0205856381

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of M : Advertising (With Review Cards) (12)

by William Arens

Cover Type: Paperback
ISBN13: 978-0078028915
ISBN10: 0078028914

cover of M : Advertising - Text Only (2ND 15)

by William Arens

Cover Type: Paperback
ISBN13: 978-0078028960
ISBN10: 0078028965

cover of M : Advertising - With Access (2ND 15)

by William Arens, Chri...

Cover Type: Paperback
ISBN13: 978-1259280603
ISBN10: 1259280608

cover of M: Advertising (With Review Cards) - With Connect Access (12)

by William Arens

Cover Type: Paperback
ISBN13: 978-0077484217
ISBN10: 0077484215

cover of Magical Worlds of the Wizard of Ads (01)

by Roy H. Williams

Cover Type: Paperback
ISBN13: 978-1885167521
ISBN10: 1885167520

cover of Media Planning and Buying in 21st Century (2ND 13)

by Ronald Geskey

Cover Type: Paperback
ISBN13: 978-1481938723
ISBN10: 148193872X

cover of Media Planning and Buying In 21St Century (3RD 15)

by Geskey

Cover Type: Paperback
ISBN13: 978-1502358714
ISBN10: 1502358719

cover of Media Planning and Buying In the 21st Century (11)

by Ronald D. Geskey

Cover Type: Paperback
ISBN13: 978-1456505301
ISBN10: 1456505300

cover of Mirror Makers (97)

by Stephen R. Fox

Cover Type: Paperback
ISBN13: 978-0252066597
ISBN10: 0252066596

cover of MyMarketingLab with Pearson eText -- Standalone Access Card -- for Integrated Advertising, Promotion, and Marketing Communications (16)

by Kenneth E. Clow

Cover Type: Access Code
ISBN13: 978-0133866971
ISBN10: 0133866971

cover of MyMarketingLab-for Moriarty : Advertising (15)

by Sandra Moriarty

Cover Type: Access Code
ISBN13: 978-0133575958
ISBN10: 0133575950

cover of Ogilvy On Advertising (83)

by David Ogilvy

Cover Type: Paperback
ISBN13: 978-0394729039
ISBN10: 039472903X

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