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General Advertising Textbooks

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cover of Law of Public Communication - 2013 Update (8TH 13)

by Kent R. Middleton

Cover Type: Paperback
ISBN13: 978-0205856381
ISBN10: 0205856381

cover of Life After the 30-Second Spot : Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising (05)

by Joseph Jaffe

Cover Type: Hardback
ISBN13: 978-0471718376
ISBN10: 0471718378

cover of M : Advertising (With Review Cards) (12)

by William Arens

Cover Type: Paperback
ISBN13: 978-0078028915
ISBN10: 0078028914

cover of M : Advertising - Text Only (2ND 15)

by William Arens

Cover Type: Paperback
ISBN13: 978-0078028960
ISBN10: 0078028965

cover of M : Advertising - With Access (2ND 15)

by William Arens, Chri...

Cover Type: Paperback
ISBN13: 978-1259280603
ISBN10: 1259280608

cover of M: Advertising (With Review Cards) - With Connect Access (12)

by William Arens

Cover Type: Paperback
ISBN13: 978-0077484217
ISBN10: 0077484215

cover of Magical Worlds of the Wizard of Ads (01)

by Roy H. Williams

Cover Type: Paperback
ISBN13: 978-1885167521
ISBN10: 1885167520

cover of Media Planning and Buying in 21st Century (2ND 13)

by Ronald Geskey

Cover Type: Paperback
ISBN13: 978-1481938723
ISBN10: 148193872X

cover of Mirror Makers (97)

by Stephen R. Fox

Cover Type: Paperback
ISBN13: 978-0252066597
ISBN10: 0252066596

cover of MyMarketingLab with Pearson eText -- Standalone Access Card -- for Integrated Advertising, Promotion, and Marketing Communications (16)

by Kenneth E. Clow

Cover Type: Access Code
ISBN13: 978-0133866971
ISBN10: 0133866971

cover of MyMarketingLab-for Moriarty : Advertising (15)

by Sandra Moriarty

Cover Type: Access Code
ISBN13: 978-0133575958
ISBN10: 0133575950

cover of Ogilvy On Advertising (83)

by David Ogilvy

Cover Type: Paperback
ISBN13: 978-0394729039
ISBN10: 039472903X

cover of Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation (07)

by Plummer, Rappaport,...

Cover Type: Print On Demand
ISBN13: 978-0470051054
ISBN10: 0470051051

cover of Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising (3RD 96)

by Kathleen H. Jamieso...

Cover Type: Paperback
ISBN13: 978-0195089424
ISBN10: 0195089421

cover of Pick Me : Breaking Into Advertising and Staying There (05)

by Nancy Vonk and Jane...

Cover Type: Paperback
ISBN13: 978-0471715573
ISBN10: 0471715573

cover of Principles of Advertising and IMC - Text Only (2ND 05)

by Tom Duncan

Cover Type: Hardback
ISBN13: 978-0072537741
ISBN10: 0072537744

cover of Principles of Advertising and IMC - With CD (2ND 05)

by Tom Duncan Duncan

Cover Type: Hardback
ISBN13: 978-0073049717
ISBN10: 0073049719

cover of Promotion Management and Marketing Comm. (2ND 90)

by Shimp

Cover Type: Hardback
ISBN13: 978-0030266430
ISBN10: 0030266432

cover of Psychology of Advertising (10)

by Bob M. Fennis

Cover Type: Hardback
ISBN13: 978-0415442732
ISBN10: 0415442737

cover of Satisfaction Guaranteed : The Making of the American Mass Market (89)

by Susan Strasser

Cover Type: Paperback
ISBN13: 978-1588341464
ISBN10: 1588341461

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