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General Advertising Textbooks

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cover of Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising (3RD 96)

by Kathleen H. Jamieso...

Cover Type: Paperback
ISBN13: 978-0195089424
ISBN10: 0195089421

cover of Pick Me : Breaking Into Advertising and Staying There (05)

by Nancy Vonk and Jane...

Cover Type: Paperback
ISBN13: 978-0471715573
ISBN10: 0471715573

cover of Pop! (06)

by Sam Horn

Cover Type: Paperback
ISBN13: 978-0399533617
ISBN10: 0399533613

cover of Principles of Advertising and IMC - Text Only (2ND 05)

by Tom Duncan

Cover Type: Hardback
ISBN13: 978-0072537741
ISBN10: 0072537744

cover of Principles of Advertising and IMC - With CD (2ND 05)

by Tom Duncan Duncan

Cover Type: Hardback
ISBN13: 978-0073049717
ISBN10: 0073049719

cover of Promotion Management and Marketing Comm. (2ND 90)

by Shimp

Cover Type: Hardback
ISBN13: 978-0030266430
ISBN10: 0030266432

cover of Psychology of Advertising (10)

by Bob M. Fennis

Cover Type: Hardback
ISBN13: 978-0415442732
ISBN10: 0415442737

cover of Satisfaction Guaranteed : The Making of the American Mass Market (89)

by Susan Strasser

Cover Type: Paperback
ISBN13: 978-1588341464
ISBN10: 1588341461

cover of Scriptural Foundations for Marketing (13)

by Bruce Wrenn

Cover Type: Paperback
ISBN13: 978-1883925802
ISBN10: 1883925800

cover of Shoveling Smoke :  Advertising and Globalization in Contemporary India (03)

by William Mazzarella

Cover Type: Paperback
ISBN13: 978-0822331452
ISBN10: 0822331454

cover of Sign Wars : The Cluttered Landscape of Advertising (96)

by Robert Goldman and ...

Cover Type: Paperback
ISBN13: 978-1572300347
ISBN10: 1572300345

cover of Soap, Sex and Cigarettes (2ND 12)

by Juliann Sivulka

Cover Type: Paperback
ISBN13: 978-1111345310
ISBN10: 1111345317

cover of Social Communication in Advertising (3RD 06)

by Sarah Leiss, Willia...

Cover Type: Print On Demand
ISBN13: 978-0415966764
ISBN10: 0415966760

cover of Strategic Copywriting (2ND 16)

by Applegate

Cover Type: Paperback
ISBN13: 978-1442244085
ISBN10: 1442244089

cover of Strategic Copywriting : How to Create Effective Advertising (05)

by Edd Applegate

Cover Type: Print On Demand
ISBN13: 978-0742530683
ISBN10: 074253068X

cover of Strategic Media Decisions : Understanding the Business End of the Advertising Business (2ND 08)

by Marian Azzaro

Cover Type: Paperback
ISBN13: 978-1887229333
ISBN10: 1887229337

cover of Technique for Producing Ideas (03)

by James Webb Young an...

Cover Type: Paperback
ISBN13: 978-0071410946
ISBN10: 0071410945

cover of Technique For Producing Ideas (60)

by James Webb Young

Cover Type: Paperback
ISBN13: 978-1434102751
ISBN10: 1434102750

cover of Tested Advertising Methods (Updated Edition) (5TH 97)

by John Caples and Fre...

Cover Type: Paperback
ISBN13: 978-0130957016
ISBN10: 0130957011

cover of Truth, Lies and Advertising : The Art of Account Planning (98)

by Jon Steel

Cover Type: Hardback
ISBN13: 978-0471189626
ISBN10: 0471189626

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