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General Advertising Textbooks

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cover of Sign Wars : The Cluttered Landscape of Advertising (96)

by Robert Goldman and ...

Cover Type: Paperback
ISBN13: 978-1572300347
ISBN10: 1572300345

cover of Soap, Sex and Cigarettes (2ND 12)

by Juliann Sivulka

Cover Type: Paperback
ISBN13: 978-1111345310
ISBN10: 1111345317

cover of Soap,Sex and Cigarettes : A Cultural History of American Advertising (98)

by Juliann Sivulka

Cover Type: Paperback
ISBN13: 978-0534515935
ISBN10: 0534515932

cover of Social Communication in Advertising (3RD 06)

by Sarah Leiss, Willia...

Cover Type: Print On Demand
ISBN13: 978-0415966764
ISBN10: 0415966760

cover of Strategic Copywriting : How to Create Effective Advertising (05)

by Edd Applegate

Cover Type: Print On Demand
ISBN13: 978-0742530683
ISBN10: 074253068X

cover of Strategic Media Decisions : Understanding the Business End of the Advertising Business (2ND 08)

by Marian Azzaro

Cover Type: Paperback
ISBN13: 978-1887229333
ISBN10: 1887229337

cover of Technique For Producing Ideas (60)

by James Webb Young

Cover Type: Paperback
ISBN13: 978-1434102751
ISBN10: 1434102750

cover of Tested Advertising Methods (Updated Edition) (5TH 97)

by John Caples and Fre...

Cover Type: Paperback
ISBN13: 978-0130957016
ISBN10: 0130957011

cover of Truth, Lies and Advertising : The Art of Account Planning (98)

by Jon Steel

Cover Type: Hardback
ISBN13: 978-0471189626
ISBN10: 0471189626

cover of Twenty Ads That Shook the World : The Century`s Most Groundbreaking Advertising and How It Changed Us All (00)

by James B. Twitchell

Cover Type: Paperback
ISBN13: 978-0609807231
ISBN10: 0609807234

cover of Under the Radar : Talking to Today`s Cynical Consumer (98)

by Jonathan Bond and R...

Cover Type: Print On Demand
ISBN13: 978-0471174691
ISBN10: 0471174696

cover of Watch This, Listen up, Click Here (07)

by David Verklin

Cover Type: Print On Demand
ISBN13: 978-0470056431
ISBN10: 0470056436

cover of Where the Suckers Moon (94)

by Randall Rothenberg

Cover Type: Paperback
ISBN13: 978-0679740421
ISBN10: 0679740422

cover of Which Ad Pulled Best? (10TH 11)

by Scott Purvis

Cover Type: Paperback
ISBN13: 978-0078112072
ISBN10: 0078112079

cover of Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires (98)

by Roy H. Williams

Cover Type: Paperback
ISBN13: 978-1885167293
ISBN10: 1885167296

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