You have an idea for the Next Big Thing? Great. Now you need a business plan. Whether you are a business student pitching a new online venture to the class or an aspiring entrepreneur making good on an invention, a solid business plan will be crucial to your success. And this collection of textbooks provides you with a proper understanding of the facets of a business plan - including the mission statement, product differentiation, marketing research, and sales strategy - with real-world examples from a host of industries.