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Marketing Textbooks

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cover of Air Wars (6TH 14)

by Darrell M West

Cover Type: Paperback
ISBN13: 978-1452239910
ISBN10: 1452239916

cover of Air Wars: Television Advertising in Election Campaigns, 1952-2008 (5TH 09)

by Darrell M. West

Cover Type: Paperback
ISBN13: 978-0872897786
ISBN10: 0872897788

cover of Aligning Strategy and Sales (14)

by Frank Cespedes

Cover Type: Hardback
ISBN13: 978-1422196052
ISBN10: 1422196054

cover of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08)

by Christopher Vollmer

Cover Type: Paperback
ISBN13: 978-0071508285
ISBN10: 0071508287

cover of Analysis for Marketing Planning (7TH 08)

by Donald R. Lehmann a...

Cover Type: Paperback
ISBN13: 978-0073529844
ISBN10: 0073529842

cover of Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing (REV 09)

by Emanuel Rosen

Cover Type: Paperback
ISBN13: 978-0385526326
ISBN10: 0385526326

cover of Annual Editions : Marketing 12/13 (35TH 13)

by John Richardson

Cover Type: Paperback
ISBN13: 978-0073528700
ISBN10: 0073528706

cover of Architectural Research Methods (02)

by Linda Groat and Dav...

Cover Type: Paperback
ISBN13: 978-0471333654
ISBN10: 0471333654

cover of Art of Choosing (10)

by Sheena Iyengar

Cover Type: Paperback
ISBN13: 978-0446504119
ISBN10: 0446504114

cover of Art of Client Service (03)

by Robert Solomon

Cover Type: Hardback
ISBN13: 978-0793167999
ISBN10: 079316799X

cover of Art of Digital Branding (07)

by Ian Cocoran

Cover Type: Hardback
ISBN13: 978-1581154887
ISBN10: 1581154887

cover of Art of the Deal (14)

by Horowitz

Cover Type: Paperback
ISBN13: 978-0691157887
ISBN10: 069115788X

cover of Art of the Sale (12)


Cover Type: Hardback
ISBN13: 978-1594203329
ISBN10: 1594203326

cover of Art of the Sale: Learning From the Masters About the Business of Life (12)

by Philip Delves Broug...

Cover Type: Paperback
ISBN13: 978-0143122760
ISBN10: 0143122762

cover of Art of Woo (07)

by G. Richard Shell an...

Cover Type: Paperback
ISBN13: 978-0143114048
ISBN10: 0143114042

cover of Asset Pricing (REV 05)

by John H. Cochrane

Cover Type: Hardback
ISBN13: 978-0691121376
ISBN10: 0691121370

cover of Asset Pricing for Dynamic Economics (09)

by Sumru Altug and Pam...

Cover Type: Paperback
ISBN13: 978-0521699143
ISBN10: 0521699142

cover of Audience Studies Reader (03)

by Will Brooker and De...

Cover Type: Print On Demand
ISBN13: 978-0415254359
ISBN10: 0415254353

cover of Award-Winning Customer Service: 101 Ways to Guarantee Great Performance (07)

by Renee Evenson

Cover Type: Print On Demand
ISBN13: 978-0814474549
ISBN10: 0814474543

cover of B2B Brand Management (06)

by Philip Kotler

Cover Type: Print On Demand
ISBN13: 978-3540253600
ISBN10: 3540253602