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Marketing Textbooks

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cover of Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (2ND 09)

by Joe Calloway

Cover Type: Paperback
ISBN13: 978-0470496350
ISBN10: 0470496355

cover of Becoming a Public Relations Writer (4TH 12)

by Ronald D. Smith

Cover Type: Paperback
ISBN13: 978-0415888028
ISBN10: 0415888026

cover of Beyond Listening : Learning the Secret Language of Focus Groups (02)

by Bonnie Goebert

Cover Type: Hardback
ISBN13: 978-0471395621
ISBN10: 0471395625

cover of Big Life in Advertising (02)

by Mary Lawrence

Cover Type: Paperback
ISBN13: 978-0743245869
ISBN10: 0743245865

cover of Big-Time Sports in American Universities (11)

by Charles T. Clotfelt...

Cover Type: Hardback
ISBN13: 978-1107004344
ISBN10: 1107004349

cover of Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant (05)

by W. Chan Kim and Ren...

Cover Type: Hardback
ISBN13: 978-1591396192
ISBN10: 1591396190

cover of Bond Pricing and Portfolio Analysis : Protecting Investors in the Long Run (01)

by Olivier DeLaGrandvi...

Cover Type: Paperback
ISBN13: 978-0262541459
ISBN10: 0262541459

cover of Boom, Bust and Echo Profiting from Demographic Shift in the New Millennium (96)

by David K. Foot, Dani...

Cover Type: Paperback
ISBN13: 978-1551990293
ISBN10: 1551990296

cover of Born to Buy : Commercialized Child and the New Consumer Culture (04)

by Juliet B. Schor

Cover Type: Paperback
ISBN13: 978-0684870564
ISBN10: 0684870568

cover of Bouyon Kultur : Creolization and Culture in Dominica (09)

by Deidre Rose

Cover Type: Paperback
ISBN13: 978-0757560378
ISBN10: 0757560377

cover of Brain Tattoos : Creating Unique Brands That Stick in Your Customers` Minds (05)

by Karen Post

Cover Type: Print On Demand
ISBN13: 978-0814472347
ISBN10: 0814472346

cover of Brains Behind Great Ad Campaigns (09)

by Margo Berman

Cover Type: Paperback
ISBN13: 978-0742555518
ISBN10: 0742555518

cover of Brand Aid (03)

by Brad Vanauken

Cover Type: Hardback
ISBN13: 978-0814406816
ISBN10: 0814406815

cover of Brand Aid (11)

by Lisa Ann Richey

Cover Type: Paperback
ISBN13: 978-0816665464
ISBN10: 081666546X

cover of Brand Aid: A Quick Reference Guide to (2ND 14)

by Brad Vanauken

Cover Type: Hardback
ISBN13: 978-0814434734
ISBN10: 0814434738

cover of Brand Asset Management (00)

by Scott M. Davis and ...

Cover Type: Print On Demand
ISBN13: 978-0787963941
ISBN10: 0787963941

cover of Brand Atlas (11)

by Alina Wheeler and J...

Cover Type: Hardback
ISBN13: 978-0470433423
ISBN10: 0470433426

cover of Brand Leadership : Building Assets In An Information Economy (00)

by David A. Aaker and ...

Cover Type: Hardback
ISBN13: 978-0684839240
ISBN10: 0684839245

cover of Brand Media Strategy (10)

by Antony Young

Cover Type: Hardback
ISBN13: 978-0230104747
ISBN10: 0230104746

cover of Brand New : How Entrepreneurs Earned Consumers` Trust from Wedgwood to Dell (01)

by Nancy F. Koehn

Cover Type: Hardback
ISBN13: 978-1578512218
ISBN10: 1578512212

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