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Marketing Textbooks

Advertising Media Planning: A Brand Management Approach (2ND 08)
Larry D. Kelley
Paperback
ISBN13: 978-0765620330
ISBN10: 0765620332
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Advertising Media Workbook and Sourcebook (2ND 08)
Larry D. Kelley and Donald W. Jugenheimer
Paperback
ISBN13: 978-0765620347
ISBN10: 0765620340
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Advertising Media Workbook and Sourcebook (3RD 11)
Larry D. Kelley
Paperback
ISBN13: 978-0765626387
ISBN10: 0765626381
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Advertising Photography : Straightforward Guide to a Complex Industry (08)
Lou Lesko and Bobbi Lane
Paperback
ISBN13: 978-1598634068
ISBN10: 1598634062
Advertising Promotion and Other Aspects of Integrated Marketing Communications (9TH 13)
Terence A. Shimp and J. Craig Andrews
Hardback
ISBN13: 978-1111580216
ISBN10: 1111580219
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Advertising Research: Theory and Practice (2ND 12)
Joel Davis
Hardback
ISBN13: 978-0132128322
ISBN10: 0132128322
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Advertising Strategy : Creative Tactics From the Outside/In (06)
Tom Altstiel and Jean Grow
Paperback
ISBN13: 978-1412917964
ISBN10: 1412917964
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Advertising the American Dream : Making Way for Modernity, 1920-1940 (85)
Roland Marchand
Paperback
ISBN13: 978-0520058859
ISBN10: 0520058852
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (6TH 03)
Terence A. Shimp
Hardback
ISBN13: 978-0030352713
ISBN10: 0030352711
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (7TH 07)
Terence A. Shimp
Hardback
ISBN13: 978-0324321432
ISBN10: 0324321430
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