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Advertising & Public Relations Textbooks

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cover of Mrkt221: Advert. and Integr. Brand... >CUSTOM< (6TH 12)

by OGUINN

Cover Type: Paperback
ISBN13: 978-1285111841
ISBN10: 1285111842

cover of MyMarketingLab with Pearson eText -- Standalone Access Card -- for Integrated Advertising, Promotion, and Marketing Communications (16)

by Kenneth E. Clow

Cover Type: Access Code
ISBN13: 978-0133866971
ISBN10: 0133866971

cover of New PR Toolkit : Strategies for Successful Media Relations (03)

by Deirdre Breakenridg...

Cover Type: Paperback
ISBN13: 978-0130090256
ISBN10: 0130090255

cover of New Rules of Marketing and PR (3RD 11)

by David Meerman Scott

Cover Type: Paperback
ISBN13: 978-1118026984
ISBN10: 1118026985

cover of New Rules of Marketing and PR (5TH 15)

by David Meerman Scott

Cover Type: Paperback
ISBN13: 978-1119070481
ISBN10: 1119070481

cover of New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (07)

by David Meerman Scott

Cover Type: Paperback
ISBN13: 978-0470379288
ISBN10: 0470379286

cover of New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly (2ND 10)

by David M. Scott

Cover Type: Paperback
ISBN13: 978-0470547816
ISBN10: 0470547812

cover of Ogilvy On Advertising (83)

by David Ogilvy

Cover Type: Paperback
ISBN13: 978-0394729039
ISBN10: 039472903X

cover of On Deadline : Managing Media Relations (4TH 06)

by Carole M. Howard an...

Cover Type: Paperback
ISBN13: 978-1577664406
ISBN10: 157766440X

cover of On Deadline : Managing Media Relations (5TH 13)

by Carole M. Howard an...

Cover Type: Paperback
ISBN13: 978-1478603405
ISBN10: 1478603402

cover of Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising (3RD 96)

by Kathleen H. Jamieso...

Cover Type: Paperback
ISBN13: 978-0195089424
ISBN10: 0195089421

cover of Perspectives on Public Relations Research (03)

by Danny Moss, Dejan ...

Cover Type: Paperback
ISBN13: 978-0415316187
ISBN10: 0415316189

cover of Planning and Managing Public Relations Campaigns (3RD 11)

by Anne Gregory

Cover Type: Paperback
ISBN13: 978-0749451080
ISBN10: 0749451084

cover of Political Communication and Deliberation (08)

by John Gastil

Cover Type: Paperback
ISBN13: 978-1412916288
ISBN10: 1412916283

cover of Pop! (06)

by Sam Horn

Cover Type: Paperback
ISBN13: 978-0399533617
ISBN10: 0399533613

cover of PR Style Guide (3RD 13)

by Barbara Diggs-Brown

Cover Type: Spiral
ISBN13: 978-1111348113
ISBN10: 1111348111

cover of PR Styleguide : Formats for Public Relations Practice (2ND 07)

by Barbara Diggs-Brown

Cover Type: Spiral
ISBN13: 978-0495006435
ISBN10: 0495006432

cover of PR! : Social History of Spin (96)

by Stuart Ewen

Cover Type: Paperback
ISBN13: 978-0465061792
ISBN10: 0465061796

cover of Practical Public Relations : Theories and Techniques That Make A Difference (05+)

by Anthony Fulginiti a...

Cover Type: Paperback
ISBN13: 978-0757554254
ISBN10: 0757554253

cover of Practice of Public Relations (10TH 07)

by Fraser Seitel

Cover Type: Paperback
ISBN13: 978-0132304511
ISBN10: 0132304511

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