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Advertising & Public Relations Textbooks

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cover of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8TH 09)

by Terence A. Shimp

Cover Type: Hardback
ISBN13: 978-0324593600
ISBN10: 0324593600

cover of Advertising: Concept and Copy (3RD 13)

by George Felton

Cover Type: Paperback
ISBN13: 978-0393733860
ISBN10: 0393733866

cover of Advertising: Principles and Practice (9TH 12)

by Sandra Moriarty

Cover Type: Hardback
ISBN13: 978-0132163644
ISBN10: 0132163640

cover of Adweek Copywriting Handbook : Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America`s Top Copywriters (07)

by Joseph Sugarman

Cover Type: Paperback
ISBN13: 978-0470051245
ISBN10: 0470051248

cover of Age of Propaganda: The Everyday Use and Abuse of Persuasion (REV 00)

by Anthony Pratkanis

Cover Type: Paperback
ISBN13: 978-0805074031
ISBN10: 0805074031

cover of Air Wars (6TH 14)

by Darrell M West

Cover Type: Paperback
ISBN13: 978-1452239910
ISBN10: 1452239916

cover of Air Wars: Television Advertising in Election Campaigns, 1952-2008 (5TH 09)

by Darrell M. West

Cover Type: Paperback
ISBN13: 978-0872897786
ISBN10: 0872897788

cover of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (08)

by Christopher Vollmer

Cover Type: Paperback
ISBN13: 978-0071508285
ISBN10: 0071508287

cover of Art of Client Service (03)

by Robert Solomon

Cover Type: Hardback
ISBN13: 978-0793167999
ISBN10: 079316799X

cover of Aunt Jemima, Uncle Ben, and Rastus : Blacks in Advertising, Yesterday, Today, and Tomorrow (94)

by Marilyn Kern-Foxwor...

Cover Type: Paperback
ISBN13: 978-0275951849
ISBN10: 0275951847

cover of Award-Winning Customer Service: 101 Ways to Guarantee Great Performance (07)

by Renee Evenson

Cover Type: Print On Demand
ISBN13: 978-0814474549
ISBN10: 0814474543

cover of Baked In : Creating Products and Businesses That Market Themselves (10)

by Alex Bogusky and Jo...

Cover Type: Paperback
ISBN13: 978-1932841572
ISBN10: 1932841571

cover of Bang! Getting Your Message Heard in a Noisy World (03)

by Linda Kaplan Thaler...

Cover Type: Paperback
ISBN13: 978-0385508179
ISBN10: 0385508174

cover of BCOM 2009-2010 Student Edition (09)

by Carol M. Lehman and...

Cover Type: Paperback
ISBN13: 978-0324587906
ISBN10: 0324587902

cover of BCOM 3: Student Edition-With Access (3RD 12)

by Carol M. Lehman and...

Cover Type: Paperback
ISBN13: 978-1111527778
ISBN10: 1111527776

cover of BCOM 4: Student Edition - Text Only (4TH 13)

by Carol M. Lehman

Cover Type: Paperback
ISBN13: 978-1133372431
ISBN10: 1133372430

cover of BCOM 4: Student Edition - With Access (4TH 13)

by Carol M. Lehman and...

Cover Type: Paperback
ISBN13: 978-1285152622
ISBN10: 128515262X

cover of Bcom 5: Student Edition -Text (5TH 14)

by Lehman

Cover Type: Paperback
ISBN13: 978-1285094809
ISBN10: 1285094808

cover of BCOM 5: Student Edition-With Access (5TH 14)

by Carol M. Lehman

Cover Type: Paperback
ISBN13: 978-1285094243
ISBN10: 1285094247

cover of BCOM 6 : Student Edition - With Access-Package (6TH 15)

by Carol M. Lehman and...

Cover Type: Paperback
ISBN13: 978-1305413863
ISBN10: 1305413865