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Advertising & Public Relations Textbooks

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cover of Global Marketing and Advertising (4TH 14)

by Demooij

Cover Type: Paperback
ISBN13: 978-1452257174
ISBN10: 1452257175

cover of Global Marketing and Advertising: Understanding Cultural Paradoxes (3RD 09)

by Scott William Menar...

Cover Type: Paperback
ISBN13: 978-1412970419
ISBN10: 1412970415

cover of Going Negative (95)

by Stephen Ansolabeher...

Cover Type: Paperback
ISBN13: 978-0684837116
ISBN10: 0684837110

cover of Groundswell : Winning in a World Transformed by Social Technologies (08)

by Charlene Li and Jos...

Cover Type: Hardback
ISBN13: 978-1422125007
ISBN10: 1422125009

cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type: Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

cover of Guerrilla Advertising (2ND 11)

by Gavin Lucas

Cover Type: Paperback
ISBN13: 978-1856697477
ISBN10: 1856697479

cover of Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke (08)

by Michael Levine

Cover Type: Paperback
ISBN13: 978-0061438523
ISBN10: 0061438529

cover of Guide to Media Relations (04)

by Irv Schenkler and T...

Cover Type: Paperback
ISBN13: 978-0131405677
ISBN10: 0131405675

cover of Handbook of Crisis Communication (10)

by W. Timothy Coombs

Cover Type: Print On Demand
ISBN13: 978-1405194419
ISBN10: 1405194413

cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations (98)

by Michael Morley

Cover Type: Paperback
ISBN13: 978-0814756799
ISBN10: 0814756794

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of In Defense of Negativity (06)

by John G. Geer

Cover Type: Paperback
ISBN13: 978-0226284996
ISBN10: 0226284999

cover of Integrated Advertising, Promo... (Loose) (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133866438
ISBN10: 0133866432

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion, and Marketing Communications (7TH 16)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133866339
ISBN10: 0133866335

cover of Integrated Marketing Communication : Creative Strategy from Idea to Implementation (07)

by Robyn Blakeman

Cover Type: Print On Demand
ISBN13: 978-0742529649
ISBN10: 0742529649

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