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Advertising & Public Relations Textbooks

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cover of Fame and Fortune : How Successful Companies Build Winning Reputations (REV 08)

by Charles Fombrun

Cover Type: Hardback
ISBN13: 978-0137144419
ISBN10: 0137144415

cover of Father of Spin : Edward L. Bernays and The Birth of Public Relations (98)

by Larry Tye

Cover Type: Paperback
ISBN13: 978-0805067897
ISBN10: 0805067892

cover of Getting Business to Come to You : A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy (2ND 98)

by Paul Edwards, Laura...

Cover Type: Paperback
ISBN13: 978-0874778458
ISBN10: 087477845X

cover of Global Marketing and Advertising: Understanding Cultural Paradoxes (3RD 09)

by Scott William Menar...

Cover Type: Paperback
ISBN13: 978-1412970419
ISBN10: 1412970415

cover of Going Negative (95)

by Stephen Ansolabeher...

Cover Type: Paperback
ISBN13: 978-0684837116
ISBN10: 0684837110

cover of Groundswell : Winning in a World Transformed by Social Technologies (08)

by Charlene Li and Jos...

Cover Type: Hardback
ISBN13: 978-1422125007
ISBN10: 1422125009

cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type: Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

cover of Guerrilla Advertising (2ND 11)

by Gavin Lucas

Cover Type: Paperback
ISBN13: 978-1856697477
ISBN10: 1856697479

cover of Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke (08)

by Michael Levine

Cover Type: Paperback
ISBN13: 978-0061438523
ISBN10: 0061438529

cover of Guide to Media Relations (04)

by Irv Schenkler and T...

Cover Type: Paperback
ISBN13: 978-0131405677
ISBN10: 0131405675

cover of Handbook of Crisis Communication (10)

by W. Timothy Coombs

Cover Type: Print On Demand
ISBN13: 978-1405194419
ISBN10: 1405194413

cover of Handbook of Strategic Public Relations and Integrated Marketing Communications (2ND 12)

by Clarke Caywood

Cover Type: Hardback
ISBN13: 978-0071767460
ISBN10: 0071767460

cover of Hey Whipple, Squeeze This (4TH 12)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-1118101339
ISBN10: 1118101332

cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of Hispanic Marketing (2ND 12)

by Felipe Korzenny

Cover Type: Print On Demand
ISBN13: 978-1856177948
ISBN10: 1856177947

cover of Hitting the Sweet Spot : How Consumer Insight Can Improve Better Marketing and Advertising (2001 Printing) (92)

by Lisa Fortini-Campbe...

Cover Type: Paperback
ISBN13: 978-1887229098
ISBN10: 1887229094

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations (98)

by Michael Morley

Cover Type: Paperback
ISBN13: 978-0814756799
ISBN10: 0814756794

cover of How to Market Your School (11)

by Johanna M. Lockhart

Cover Type: Print On Demand
ISBN13: 978-1607097693
ISBN10: 1607097699

cover of How to Succeed in Advertising When All You Have Is Talent (2ND 07)

by Laurence Minsky

Cover Type: Paperback
ISBN13: 978-1887229203
ISBN10: 1887229205