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Advertising & Public Relations Textbooks

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cover of Guerrilla Advertising (94)

by Jay C. Levinson

Cover Type: Paperback
ISBN13: 978-0395687185
ISBN10: 0395687187

cover of Guerrilla P.R. 2.0 : Wage an Effective Publicity Campaign Without Going Broke (08)

by Michael Levine

Cover Type: Paperback
ISBN13: 978-0061438523
ISBN10: 0061438529

cover of Guide to Media Relations (04)

by Irv Schenkler and T...

Cover Type: Paperback
ISBN13: 978-0131405677
ISBN10: 0131405675

cover of Handbook of Crisis Communication (10)

by W. Timothy Coombs

Cover Type: Print On Demand
ISBN13: 978-1405194419
ISBN10: 1405194413

cover of Handbook of Strategic Public Relations and Integrated Marketing Communications (2ND 12)

by Clarke Caywood

Cover Type: Hardback
ISBN13: 978-0071767460
ISBN10: 0071767460

cover of Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (3RD 08)

by Luke Sullivan

Cover Type: Paperback
ISBN13: 978-0470190739
ISBN10: 0470190736

cover of Hispanic Marketing (2ND 12)

by Felipe Korzenny

Cover Type: Paperback
ISBN13: 978-1856177948
ISBN10: 1856177947

cover of How to Advertise (3RD 04)

by Kenneth Roman and J...

Cover Type: Paperback
ISBN13: 978-0312340216
ISBN10: 0312340214

cover of How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations (98)

by Michael Morley

Cover Type: Paperback
ISBN13: 978-0814756799
ISBN10: 0814756794

cover of How to Succeed in Advertising When All You Have Is Talent (2ND 07)

by Laurence Minsky

Cover Type: Paperback
ISBN13: 978-1887229203
ISBN10: 1887229205

cover of IABC Handbook of Organizational Communication (2ND 11)

by Tamara Gillis

Cover Type: Hardback
ISBN13: 978-0470894064
ISBN10: 0470894067

cover of Idea Writers: Copywriting in a New Media and Marketing Era (10)

by Teressa Lezzi

Cover Type: Paperback
ISBN13: 978-0230613881
ISBN10: 0230613888

cover of In Defense of Negativity (06)

by John G. Geer

Cover Type: Paperback
ISBN13: 978-0226284996
ISBN10: 0226284999

cover of Integrated Advertising, Promo... (Loose) (7TH 16)

by Clow

Cover Type: Loose-Leaf
ISBN13: 978-0133866438
ISBN10: 0133866432

cover of Integrated Advertising, Promotion and Marketing Communications (4TH 10)

by Kenneth E. Clow and...

Cover Type: Paperback
ISBN13: 978-0136079422
ISBN10: 0136079423

cover of Integrated Advertising, Promotion and Marketing Communications (5TH 12)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0132538961
ISBN10: 0132538962

cover of Integrated Advertising, Promotion, and Marketing Communications (6TH 14)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133126242
ISBN10: 0133126242

cover of Integrated Advertising, Promotion, and Marketing Communications (7TH 16)

by Kenneth E. Clow

Cover Type: Paperback
ISBN13: 978-0133866339
ISBN10: 0133866335

cover of Integrated Marketing Communication : Creative Strategy from Idea to Implementation (07)

by Robyn Blakeman

Cover Type: Print On Demand
ISBN13: 978-0742529649
ISBN10: 0742529649

cover of Integrated Marketing Communication : Creative Strategy from Idea to Implementation (2ND 15)

by Robyn Blakeman

Cover Type: Paperback
ISBN13: 978-1442221222
ISBN10: 1442221224