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Challenge of Communicating : Guiding Principles and Practices

Challenge of Communicating : Guiding Principles and Practices - 08 edition

Challenge of Communicating : Guiding Principles and Practices - 08 edition

ISBN13: 9780205554768

ISBN10: 0205554768

Challenge of Communicating : Guiding Principles and Practices by Isa N. Engleberg and Dianna R Wynn - ISBN 9780205554768
Edition: 08
Copyright: 2008
Publisher: Addison-Wesley Longman, Inc.
Published: 2008
International: No
Challenge of Communicating : Guiding Principles and Practices by Isa N. Engleberg and Dianna R Wynn - ISBN 9780205554768

ISBN13: 9780205554768

ISBN10: 0205554768

Summary

The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research.
The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.

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