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Challenge of Communicating : Guiding Principles and Practices - 08 edition

Challenge of Communicating : Guiding Principles and Practices (ISBN10: 0205554768; ISBN13: 9780205554768)
ISBN13: 978-0205554768
ISBN10: 0205554768

Summary: The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research.
The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or
presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.
...show more
Summary: The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research.
The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Addison-Wesley Longman, Inc.
Year Published: 2008
International: No



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