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Challenge of Communicating : Guiding Principles and Practices

Challenge of Communicating : Guiding Principles and Practices - 08 edition

ISBN13: 978-0205554768

Cover of Challenge of Communicating : Guiding Principles and Practices 08 (ISBN 978-0205554768)
ISBN13: 978-0205554768
ISBN10: 0205554768
Cover type: Paperback
Edition/Copyright: 08
Publisher: Addison-Wesley Longman, Inc.
Published: 2008
International: No

List price: $161.25

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Challenge of Communicating : Guiding Principles and Practices - 08 edition

ISBN13: 978-0205554768

Isa N. Engleberg and Dianna R Wynn

ISBN13: 978-0205554768
ISBN10: 0205554768
Cover type: Paperback
Edition/Copyright: 08
Publisher: Addison-Wesley Longman, Inc.

Published: 2008
International: No
Summary

The Challenge of Communicating: Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research.
The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.

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