Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Channel Advantage - 99 edition

Channel Advantage (ISBN10: 0750640987; ISBN13: 9780750640985)
ISBN13: 978-0750640985
ISBN10: 0750640987

Summary: 'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales
professionals and students.

Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet.

In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage.
...show more
Summary: 'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students.

Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet.

In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. ...show less

Edition/Copyright: 99
Cover: Print On Demand
Publisher: Butterworth Heinemann
Published: 01/01/1999
International: No

View Author Bio
View Review



List Price: $80.00
Used $5.00
Used
Save $75.00 (94%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 18 hours and 48 minutes and it ships by Noon CT tomorrow!
New $6.00
Marketplace sellers starting at $1.99

52 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Channel Advantage
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (52)  |  New (10)  |  Like New (8)  |  Very Good (11)  |  Good (19)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$5.00
+$3.99 s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Very good condition (Certified Used). Trackable expedited shipping options available.
$6.00
+$3.99 s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for $3.99. FREE Ground Shipping over $25! Brand new book. Trackable expedited shipping options available.
$69.84
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Goodwill BookWorks
Austin, TX
Seller Rating: 4.18
A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missi ...show moreng pages or anything that would compromise the legibility or understanding of the text. ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
BookBuyers Online1 CA
San Jose, CA
Seller Rating: 4.63
1999 Hardcover Very good
$1.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
HippoBooks-DB
Toledo, OH
Seller Rating: 4.49
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.29
0750640987 Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
purple_whale_123
aurora, IL
Seller Rating: 4.29
0750640987 Item in good condition and ready to ship!
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
HippoBooks-DB
Toledo, OH
Seller Rating: 4.49
Our feedback rating says it all: Five star service and fast delivery! We have shipped four million items to happy customers, and have one MILLION unique items ready to ship today!
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Excellent condition with minimal visible wear. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
LikeNew
Sierra Nevada Books
Reno, NV
Seller Rating: 4.56
Excellent condition with minimal visible wear. Biggest little used bookstore in the world.
$1.99
+$3.99 s/h
Add marketplace to your cart
VeryGood
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.54
This book shows minor wear and is in very good condition. Blue Cloud Books ??? Hot deals from the land of the sun.
Page:   1     2     3     4     5     6     |   Next >
Close
Close
Close