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Churchill/ Ford... Sales Force Management - 9th edition

Churchill/ Ford... Sales Force Management (ISBN10: 0073529877; ISBN13: 9780073529875)
ISBN13: 978-0073529875
ISBN10: 0073529877

Summary: Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used
, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.
...show more
Summary: Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market. ...show less

Edition/Copyright: 9TH 09
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/28/2008
International: No

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