Summary: Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used
, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market.
Summary: Churchill, Ford, and Walker's Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications. This book will appeal to a variety of teaching approaches-to those instructors who primarily emphasize the lecture-discussion approach or to those who prefer case-oriented instruction. No matter what approach is used, the research/theory combination, coupled with the solid sales management foundation, and the addition of the text themes of Innovation, Leadership, and Technology combine to make this text a leader in the sales management market. ...show less
Edition/Copyright:9TH 09 Cover: Hardback Publisher:Richard D. Irwin, Inc. Published: 03/28/2008 International: No
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A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missi...show moreng pages or anything that would compromise the legibility or understanding of the text. ...show less
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2008-03-28 Hardcover Good HIGHLIGHTING THROUGHOUT, SLIGHT COVER/EDGE WEAR.
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Boston, MA 2008 Hard cover 9th ed. Good. Sewn binding. Cloth over boards. 524 p. Contains: Tables, black & white, Figures.
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