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Citizen Marketers - 06 edition

Citizen Marketers (ISBN10: 1419596063; ISBN13: 9781419596063)
ISBN13: 978-1419596063
ISBN10: 1419596063

The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

Edition/Copyright: 06
Cover:
Publisher: Kaplan Books
Year Published: 2006
International: No

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