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Citizen Marketers

Citizen Marketers - 06 edition

ISBN13: 978-1419596063

Cover of Citizen Marketers 06 (ISBN 978-1419596063)
ISBN13: 978-1419596063
ISBN10: 1419596063
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Edition/Copyright: 06
Publisher: Kaplan Books
Published: 2006
International: No

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Citizen Marketers - 06 edition

ISBN13: 978-1419596063

Mcconnell

ISBN13: 978-1419596063
ISBN10: 1419596063
Cover type:
Edition/Copyright: 06
Publisher: Kaplan Books

Published: 2006
International: No
Summary

The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

Author Bio

Ben McConnellandJackie Hubapopularized the term ''customer evangelism'' with their previous book,Creating Customer Evangelists, which found a home in thousands of businesses, non-profits, and churches that embraced its concepts and instituted its recommendations. Writers and consultants, the authors have worked with Starbucks, Microsoft, Ulta, General Mills, Discovery Education, Eli Lilly, PBS, and others. They also sit on the board of advisors to the Word of Mouth Marketing Association. Their work has been featured in theWall Street Journal,Fortune, andFast Company, and in the Seth Godin-editedNYT- bestseller,The Big Moo, as one of the world's 33 smartest business thinkers.

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