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Clicking : 17 Trends That Drive America - rev edition

Clicking : 17 Trends That Drive America (ISBN10: 0887308570; ISBN13: 9780887308574)
ISBN13: 978-0887308574
ISBN10: 0887308570

Summary: Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller
lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week.

Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.
...show more
Summary: Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week.

Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future. ...show less

Edition/Copyright: REV 97
Cover: Paperback
Publisher: Harper Business
Published: 01/01/1998
International: No

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1998 - Paperback - Used - Acceptable - – Shows substantial shelf-wear which may include some chips and tears on dust jacket (if present) and some yellowing of the pages. May contain old price sticke ...show morers or their residue, inscriptions or dedications from previous owners in first few pages and remainder marks. - .- - All orders are processed and shipped within 24 business hours, Mon - Fri. Expedited shipping and tracking available within the US. Hall Street’s No-Worry guarantee lets you buy with confidence! ...show less
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