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Clued in : How to Keep Customers Coming Back Again and Again - 04 edition

Clued in : How to Keep Customers Coming Back Again and Again (ISBN10: 0131015508; ISBN13: 9780131015500)
ISBN13: 978-0131015500
ISBN10: 0131015508

Summary: Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers
In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.

Carbone draws on the latest neuroscientific research to show how customers transform physical a ...show morend emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty.

And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change. ...show less

Edition/Copyright: 04
Cover: Hardback
Publisher: Financial Times Prentice Hall
Published: 05/17/2004
International: No



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Glued To The Tube Books MN
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Upper Saddle River, NJ 2004 Hard Cover First Printing Fine in Fine jacket 8vo-over 7?"-9?" tall. Signed by Author "Lou Carbone reveals the sensory building blocks of experience you're already delive ...show morering to customers, whether you know it or not. He shows how to re-craft these 'clues' into a consistent, powerful experience that leads directly to customer preference....a preference that can help you differenciate practically anything. " This book has 272 pages and is illustrated throughout. The book is a SIGNED PRESENTATION copy from the author, Lewis P. Carbone. ...show less
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Glued To The Tube Books MN
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Upper Saddle River, NJ 2004 Hard Cover Fourth Printing Fine in Fine jacket 8vo-over 7?"-9?" Tall. Signed by Author "Lou Carbone reveals the sensory building blocks of experience you're already deliv ...show moreering to customers, whether you know it or not. He shows how to re-craft these 'clues' into a consistent, powerful experience that leads directly to customer preference....a preference that can help you differenciate practically anything. " This book has 272 pages and is illustrated throughout. The book is a SIGNED copy from the author, Lewis P. Carbone. ...show less
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