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Clued in : How to Keep Customers Coming Back Again and Again - 04 edition

Clued in : How to Keep Customers Coming Back Again and Again (ISBN10: 0131015508; ISBN13: 9780131015500)
ISBN13: 978-0131015500
ISBN10: 0131015508

Summary: Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience... so they lose the chance to transform customers into lifetime customers
In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.

Carbone draws on the latest neuroscientific research to show how customers transform physical a ...show morend emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty.

And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change. ...show less

Edition/Copyright: 04
Cover: Hardback
Publisher: Financial Times Prentice Hall
Published: 05/17/2004
International: No



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We select best available book. Used items may have varying degrees of wear, highlighting, etc. May or may not include supplements such as infotrac or other web access codes. Fast & reliable delivery. ...show more Exceptional customer service. Standard shipping is USPS Standard Mail. We ship expedited orders by UPS Ground. ...show less
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05/14/2004 Hardcover 1 ***SIMPLY BRIT*** We have dispatched from our UK warehouse books of good condition to over 1 million satisfied customers worldwide. We are committed to providing you with a re ...show moreliable and efficient service at all times. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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