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Co-opetition 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. The Game Theory Strategy That's Changing the Game of Business - 96 edition

by Adam M. Brandenburger and Barry J. Nalebuff

Co-opetition 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. The Game Theory Strategy That`s Changing the Game of Business (ISBN10: 0385479506; ISBN13: 9780385479509)
ISBN13: 978-0385479509
ISBN10: 0385479506

This edition has also been released as:
ISBN13: 978-0385479493
ISBN10: 0385479492

Summary: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American ...show moreExpress, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

...show less

Edition/Copyright: 96
Cover: Paperback
Publisher: Currency
Published: 12/28/1997
International: No



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