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Co-opetition 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. The Game Theory Strategy That's Changing the Game of Business

Co-opetition 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. The Game Theory Strategy That's Changing the Game of Business - 96 edition

ISBN13: 978-0385479509

ISBN13: 978-0385479509
ISBN10: 0385479506
Cover type: Paperback
Edition/Copyright: 96
Publisher: Currency
Published: 1996
International: No

List price: $18.95

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Co-opetition 1. A Revolutionary Mindset That Redefines Competition and Cooperation; 2. The Game Theory Strategy That's Changing the Game of Business - 96 edition

ISBN13: 978-0385479509

Adam M. Brandenburger and Barry J. Nalebuff

ISBN13: 978-0385479509
ISBN10: 0385479506
Cover type: Paperback
Edition/Copyright: 96
Publisher: Currency

Published: 1996
International: No
Summary

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.

Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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