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Cognitive Psychology of Mass Communication

Cognitive Psychology of Mass Communication - 3rd edition

ISBN13: 978-0805830880

Cover of Cognitive Psychology of Mass Communication 3RD 99 (ISBN 978-0805830880)
ISBN13: 978-0805830880
ISBN10: 080583088X
Cover type:
Edition/Copyright: 3RD 99
Publisher: Lawrence Erlbaum Associates, Inc.
Published: 1999
International: No

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Cognitive Psychology of Mass Communication - 3RD 99 edition

ISBN13: 978-0805830880

Richard Jackson Harris

ISBN13: 978-0805830880
ISBN10: 080583088X
Cover type:
Edition/Copyright: 3RD 99
Publisher: Lawrence Erlbaum Associates, Inc.

Published: 1999
International: No
Summary

In today's world, the personal lens through which each of us views our lives is often more heavily influenced by the mass media than we may realize. As we study mass media and the effects produced on media consumers, we discover that an incredible amount of what we know and how we behave is a direct product of our interaction with television, radio, print, and computer-mediated communication. With this third edition of A Cognitive Psychology of Mass Communication, Harris continues his examination of mass media's influences on our perceptions of ourselves and the world around us. Updates to this edition include the television shows, films, and telecommunications technologies that have developed throughout the 1990s, with particular consideration of computer-mediated communications such as the Internet and the World Wide Web. Harris incorporates a wide variety of recent research studies into this edition and integrates theoretical perspectives more strongly throughout the book, with careful attention to the articulation of the cognitive. Real-world examples offer clear, relevant, and accessible demonstrations of the points discussed. Appropriate for coursework addressing mass communication and its effects, A Cognitive Psychology of Mass Communication provides a unique perspective on mass communication in today's society and enables us to see more clearly how our perceptions of our world can be created and influenced by mass media.

For students in mass communication, cognitive science, and social psychology; a required text for courses in the psychology of mass communication and journalism.

Author Bio

Harris, Richard Jackson : Kansas State University

Table of Contents

Preface.


Mass Communication in Society: The Textbook for Our Lives.
Research and Theory in Mass Communication: How We Study Media Scientifically.
Portrayals of Groups: Distorted Social Mirrors.
Advertising: Food (and Everything Else) for Thought.
Communication of Values: Media as Parent and Priest.
Sports: Marriage of Convenience or Conquest by Television?
News: Setting the Agenda About the World.
Politics: Using News and Advertising to Win Elections.
Violence: Does All That Mayhem Matter?
Sex: Turning On, Turning Nasty.
Prosocial Media: Helpful Media Helping People.
Living Constructively With Media: Taking Charge in the New Millennium.

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