Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

Commodification of Childhood : The Children's Clothing Industry and the Rise of the Child Consumer - 04 edition

Commodification of Childhood : The Children`s Clothing Industry and the Rise of the Child Consumer (ISBN10: 082233268X; ISBN13: 9780822332688)
ISBN13: 978-0822332688
ISBN10: 082233268X

This edition has also been released as:
ISBN13: 978-0822332794
ISBN10: 0822332795

Summary: In this revealing social history, Daniel Thomas Cook explores the roots of children's consumer culture--and the cormmodification of childhood itself--by looking at the rise, growth, and segmentation of the children's clothing industry. Cook describes how, in the early twentieth century, merchants, manufacturers, and advertisers of children's clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the br moreoader transformation of the child into a legitimate, individualized, self-contained consumer. ''The Commodification of Childhood begins with the publication of the children's wear industry's first trade journal, ''The Infants' Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing the pages of trade journals. Cook shows how the industry created a market by developing and promulgating new understandings of the ''nature,'' needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children's clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants' treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, ''The Commodification of Childhood provides a compelling argument that any consideration of ''the child'' must necessarily take into account how childhood came to be understood through, and structured by, a market idiom. less

Edition/Copyright: 04
Cover: Paperback
Publisher: Duke University Press
Published: 02/01/2004
International: No

View Author Bio
View Review
View Table of Contents

List Price: $22.95
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 05/29/2015
Save $12.96 (56%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

9 more offers below.

The Marketplace on
Additional Sellers for Commodification of Childhood : The Children's Clothing Industry and the Rise of the Child Consumer
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (9)  |  New (6)  |  Very Good (1)  |  Good (1)  |  Acceptable (1)

+$3.99 s/h
Add marketplace to your cart
Barnes &
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
+$3.99 s/h
Add marketplace to your cart
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Shows definite wear, and perhaps considerable marking on inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
+$3.99 s/h
Add marketplace to your cart
Salem, OR
Seller Rating: 4.57
May include moderately worn cover, writing, markings or slight discoloration. SKU:9780822332688-4-0
+$3.99 s/h
Add marketplace to your cart
Avenel, NJ
Seller Rating: 4.15
+$3.99 s/h
Add marketplace to your cart
Michener & Rutledge Bookseller KS
Baldwin City, KS
Seller Rating: 4.87
2004 Paperback Very Good 082233268x. Inscription; text clean and tight; 0.4 x 8.3 x 5.5 Inches; 224 pages.
+$3.99 s/h
Add marketplace to your cart
Horcott Rd, Fairford,
Seller Rating: 4.41
New Book. Shipped from UK within 4 to 14 business days. Established seller since 2000.
+$3.99 s/h
Add marketplace to your cart
Secaucus, NJ
Seller Rating: 4.48
New Book. Shipped from US within 4 to 14 business days. Established seller since 2000
+$3.99 s/h
Add marketplace to your cart
Premier Books BN
Romulus, MI
Seller Rating: 3.93
082233268X Brand New. Exact book as advertised. Delivery in 4-14 business days (not calendar days). We are not able to expedite delivery.
Page:   1