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Communicating for Change : Connecting the Workplace with the Markeplace - 96 edition

Communicating for Change : Connecting the Workplace with the Markeplace (ISBN10: 0787901997; ISBN13: 9780787901998)
ISBN13: 978-0787901998
ISBN10: 0787901997

Summary: Marshal support throughout your organization Develops a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, missi
on and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.
...show more
Summary: Marshal support throughout your organization Develops a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels. ...show less

Edition/Copyright: 96
Cover: Print On Demand
Publisher: Jossey-Bass, Inc.
Published: 02/16/1996
International: No

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