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Communicating for Change : Connecting the Workplace with the Markeplace - 96 edition

Communicating for Change : Connecting the Workplace with the Markeplace (ISBN10: 0787901997; ISBN13: 9780787901998)
ISBN13: 978-0787901998
ISBN10: 0787901997

Summary: Marshal support throughout your organization Develops a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, missi ...show moreon and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels. ...show less

Edition/Copyright: 96
Cover: Print On Demand
Publisher: Jossey-Bass, Inc.
Published: 02/16/1996
International: No

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San Francisco, California. 1996 Glossy Card Reprint Near Fine (NEAR NEW). No Jacket CARD COVERED PAPERBACK. 8vo-over 7?"-9?" EX PUBLIC SECTOR LIBRARY BLACKED OUT STAMPS. This book is part of a large ...show more purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW). FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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