Ship-Ship-Hooray! Free Shipping on $25+ Details >
Communicating for Change : Connecting the Workplace with the Markeplace

Communicating for Change : Connecting the Workplace with the Markeplace - 96 edition

Communicating for Change : Connecting the Workplace with the Markeplace - 96 edition

ISBN13: 9780787901998

ISBN10: 0787901997

Communicating for Change : Connecting the Workplace with the Markeplace by Roger M. D
Cover type: Print On Demand
Edition: 96
Copyright: 1996
Publisher: Jossey-Bass, Inc.
Published: 1996
International: No
Communicating for Change : Connecting the Workplace with the Markeplace by Roger M. D

ISBN13: 9780787901998

ISBN10: 0787901997

Cover type: Print On Demand
Edition: 96

List price: $58.00

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $29.00 (50%)
$29.00

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Summary

Marshal support throughout your organization Develops a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

Table of Contents

Table of Contents

1. Turning All Eyes Outward: The Customer as the Cause of Change

2. Enabling People to Connect with Change

3. The Pitfalls of Reactive Communication

4. Market-Based Strategic Communication

5. Aligning Individual Effort with Organizational Goals

6. Telling and Retelling: The Leader's Communication Role

7. Challenges to Effective Strategic Communication

8. The Importance of Trust