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Communicating for Change : Connecting the Workplace with the Markeplace - 96 edition

by Roger M. D'Aprix

Communicating for Change : Connecting the Workplace with the Markeplace (ISBN10: 0787901997; ISBN13: 9780787901998)
ISBN13: 978-0787901998
ISBN10: 0787901997

Summary: Marshal support throughout your organization Develops a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, missi ...show moreon and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels. ...show less

Edition/Copyright: 96
Cover: Print On Demand
Publisher: Jossey-Bass, Inc.
Published: 02/16/1996
International: No

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STATED 1ST EDITION hardcover with dj, 1ST PRINTING WITH FULL NUMBER LINE, no marks noted in text, All of our products are cleaned with an disinfectant for your protection before shipping AND AS ALWAY ...show moreS SHIPPED IN 24 HOURS ...show less
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