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Communicating in Small Groups

Communicating in Small Groups - 10th edition

ISBN13: 978-0205784639

Cover of Communicating in Small Groups 10TH 12 (ISBN 978-0205784639)
ISBN13: 978-0205784639
ISBN10: 0205784631
Cover type:
Edition/Copyright: 10TH 12
Publisher: Allyn & Bacon, Inc.
Published: 2012
International: No

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Communicating in Small Groups - 10TH 12 edition

ISBN13: 978-0205784639

Steven A. Beebe

ISBN13: 978-0205784639
ISBN10: 0205784631
Cover type:
Edition/Copyright: 10TH 12
Publisher: Allyn & Bacon, Inc.

Published: 2012
International: No
Summary

In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachaddresses how to build ethical, productive relationships with strategic constituencies.This book provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions,Public Relations: A Values-Driven Approachappeals to readers through lively anecdotes, an informal writing style, and a very reasonable price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values.

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