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Communication Research

Communication Research - 3rd edition

ISBN13: 978-0073406763

Cover of Communication Research 3RD 11 (ISBN 978-0073406763)
ISBN13: 978-0073406763
ISBN10: 0073406767
Cover type: Hardback
Edition: 3RD 11
Copyright: 2011
Publisher: McGraw-Hill Publishing Company
Published: 2011
International: No

List price: $206.75

Communication Research - 3RD 11 edition

ISBN13: 978-0073406763

Joann Keyton

ISBN13: 978-0073406763
ISBN10: 0073406767
Cover type: Hardback
Edition: 3RD 11
Copyright: 2011
Publisher: McGraw-Hill Publishing Company
Published: 2011
International: No
Summary

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the third edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.