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Communication Research - 3rd edition

by Don W. Stacks, John E. Hocking and Steven T. McDermott

Communication Research (ISBN10: 0321088077; ISBN13: 9780321088079)
ISBN13: 978-0321088079
ISBN10: 0321088077

Summary: Communication Research provides a reader-friendly introduction to social research in all communication-related disciplines.

While its emphasis is on science, this text covers rhetorical and historical research and emphasizes that their methodologies are complementary. Communication Research is designed to arm students with some of the essential critical thinking skills that are necessary to survive the information overload of the 21st century ...show more, helping them to sort the sense from the nonsense. Complex ideas are explained in a readable way without ever "dumbing down" the material.

Communication Research is placed squarely within the communication discipline and prepares students to succeed in all communication-related fields. Organized around the research process, this text provides students with the means to conduct, analyze and interact with research in the field of communication.
Features :

  • Provides an emphasis on information processing and independent critical thinking as the ultimate goal of the book.
  • Includes extensive coverage of the Internet, focus groups, and in-depth interviewing, providing students with key information on tools commonly used in today's workplaces.
  • Incorporates an awareness of ethical issues associated with conducting research on human participants, making sure that students understand that research is not conducted in a vacuum.
  • Offers an approach that has been called "the most readable research methods textbook currently available," making learning this subject less intimidating and helping persuade students of the value of social science research.
  • Treats statistics as simply a tool to help answer research questions -- placing little emphasis on statistics and more emphasis on how social research is consumed and conducted.

New To This Edition :
  • Places an increased emphasis on ethics, including a new section in Chapter 3 on academic honesty and plagiarism -- a topic not addressed in any other research methods book.
  • Includes a completely new chapter on applying communication research methods on the job, illustrating the potential students have to move into research-oriented jobs and arming them with techniques to be effective in those jobs.
  • Increases students' ability to be critical, informed consumers with new material throughout the text on becoming a better, more astute consumer of research that is presented through the mass media or in a work-related context.
  • Updates examples throughout, including communication-related, post-September 11th examples, ensuring that students understand how communication research relates directly to their lives.
...show less

Edition/Copyright: 3RD 03
Cover: Print On Demand
Publisher: Allyn & Bacon, Inc.
Published: 11/11/2002
International: No

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