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Communication Research : Asking Questions, Finding Answers - 2nd edition

by Joann Keyton

Communication Research : Asking Questions, Finding Answers (ISBN10: 0073049506; ISBN13: 9780073049502)
ISBN13: 978-0073049502
ISBN10: 0073049506

Summary: This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one's research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on resea ...show morerch from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

New Features

  • New "Design Check" boxes encourage students to read published research critically.
  • The text offers a more direct focus on the field of communication as a study of symbols, messages, and meanings, using both quantitative and qualitative methodologies.
  • Two parts have been renamed: Part Two is now "The Specifics of Quantitative Research," and Part Three is titled "The Specifics of Qualitative Research."
  • A new Chapter 16 focuses on the analysis of qualitative data.
  • Every chapter includes current examples.
...show less

Edition/Copyright: 2ND 06
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Published: 04/27/2005
International: No

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