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Communication Research Methods

Communication Research Methods - 04 edition

ISBN13: 978-0534581404

Cover of Communication Research Methods 04 (ISBN 978-0534581404)
ISBN13: 978-0534581404
ISBN10: 0534581404
Cover type:
Edition/Copyright: 04
Publisher: Wadsworth, Inc
Published: 2004
International: No

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Communication Research Methods - 04 edition

ISBN13: 978-0534581404

Gerianne Merrigan and Carole Huston

ISBN13: 978-0534581404
ISBN10: 0534581404
Cover type:
Edition/Copyright: 04
Publisher: Wadsworth, Inc

Published: 2004
International: No
Summary

Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts.

Benefits:

  • Unique experiential activities are integrated throughout, including "Try It" and "Designing Studies" features that teach students to be critical consumers of and practitioners of research as argument, while also enforcing critical considerations of quantitative and qualitative methodologies.
  • "The Great Debates" exercises in Section I encourage students to participate in some of the current conversations that are occurring among communication scholars about paradigm commitments, the role of the researcher in communication scholarship, the values that researchers embrace and prioritize, and ethical dilemmas in communication research.
  • "Try It!" and "Designing Studies" activities in Section II encourage students to apply the concepts and skills of these methodologies to topics they are interested in.
  • Each chapter includes a section about the relationship of technology to that aspect of communication research methods.

Table of Contents

Section I: SOME ESSENTIAL COMMUNICATION QUESTIONS IN RESEARCH: WHY AND WHAT TO STUDY?

Chapter 1. The Claim-Data-Warrant Model: Communication Research as Argument.
Chapter 2. Making Claims.
Chapter 3. What Counts as Communication Data?
Chapter 4. Warrants for Research Arguments.

Section II: METHOD RESPONSES IN COMMUNICATION RESEARCH: HOW TO CONDUCT. COMMUNICATION RESEARCH.

Chapter 5. Survey Research.
Chapter 6: Experimental Research.
Chapter 7: Content and Interaction Analyses.
Chapter 8. Descriptive Statistics and Hypothesis Testing.
Chapter 9. Testing Differences and Relationships.
Chapter 10. Conversation and Discourse Analysis.
Chapter 11. Ethnographic Research.
Chapter 12. Traditional and Interpretive Methods of Rhetorical Criticism.
Chapter 13. Critical Studies.

Appendix A. Writing Research Reports & Critical Essays.

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