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Communication Research Methods - 04 edition

Communication Research Methods (ISBN10: 0534581404; ISBN13: 9780534581404)
ISBN13: 978-0534581404
ISBN10: 0534581404

This edition has also been released as:
ISBN13: 978-0534581411
ISBN10: 0534581412

Summary: Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical ill
ustrations of key concepts.

Benefits:
  • Unique experiential activities are integrated throughout, including "Try It" and "Designing Studies" features that teach students to be critical consumers of and practitioners of research as argument, while also enforcing critical considerations of quantitative and qualitative methodologies.
  • "The Great Debates" exercises in Section I encourage students to participate in some of the current conversations that are occurring among communication scholars about paradigm commitments, the role of the researcher in communication scholarship, the values that researchers embrace and prioritize, and ethical dilemmas in communication research.
  • "Try It!" and "Designing Studies" activities in Section II encourage students to apply the concepts and skills of these methodologies to topics they are interested in.
  • Each chapter includes a section about the relationship of technology to that aspect of communication research methods.
...show more
Summary: Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts.

Benefits:
  • Unique experiential activities are integrated throughout, including "Try It" and "Designing Studies" features that teach students to be critical consumers of and practitioners of research as argument, while also enforcing critical considerations of quantitative and qualitative methodologies.
  • "The Great Debates" exercises in Section I encourage students to participate in some of the current conversations that are occurring among communication scholars about paradigm commitments, the role of the researcher in communication scholarship, the values that researchers embrace and prioritize, and ethical dilemmas in communication research.
  • "Try It!" and "Designing Studies" activities in Section II encourage students to apply the concepts and skills of these methodologies to topics they are interested in.
  • Each chapter includes a section about the relationship of technology to that aspect of communication research methods.
...show less

Edition/Copyright: 04
Cover:
Publisher: Wadsworth, Inc
Year Published: 2004
International: No

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