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Communication Research Methods

Communication Research Methods - 09 edition

ISBN13: 978-0195314823

Cover of Communication Research Methods 09 (ISBN 978-0195314823)
ISBN13: 978-0195314823
ISBN10: 0195314824
Cover type: Paperback
Edition/Copyright: 09
Publisher: Oxford University Press
Published: 2009
International: No

List price: $92.95

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Communication Research Methods - 09 edition

ISBN13: 978-0195314823

Gerianne Merrigan

ISBN13: 978-0195314823
ISBN10: 0195314824
Cover type: Paperback
Edition/Copyright: 09
Publisher: Oxford University Press

Published: 2009
International: No
Summary

Effective argumentation is at the very heart of communication--and, as authors Gerianne Merrigan and Carole L. Huston demonstrate, is a key component to understanding and conducting communication research. Using clear, jargon-free language, concrete examples, and highly visual pedagogy, Communication Research Methods introduces a full range of methods for studying communication, providing students with the tools they need to explore the often murky depths of communication research.
Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. This second edition also includes classic and contemporary examples from published communication research, as well as engaging "Try It!" activities for each method.
Thoroughly revised and updated, Communication Research Methods, Second Edition, helps students hone their critical thinking skills and expand the ways they think about and conduct research, ultimately enabling them to achieve a deeper understanding of communication--and the world around them.
NEW TO THIS EDITION
New chapters: "Introduction to the Field of Communication" (Chapter 1) and "Ethics & Research" (Chapter 2)
End-of-chapter summaries now presented in tables that locate each method's paradigm affiliation, typical claims, data sources, warrants, andmanuscript form
Additional tables and exhibits throughout
Expanded coverage of rhetorical and critical studies methodologies.

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