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Communication in History : Technology, Culture, Society - 5th edition

Communication in History : Technology, Culture, Society (ISBN10: 0205483887; ISBN13: 9780205483884)
ISBN13: 978-0205483884
ISBN10: 0205483887

Summary: Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readin
gs for the Fifth Edition, Communication in History continues to be, as one reviewer wrote, "the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history."

Features
  • Concise but comprehensive chapters vary in style and level, making it easy for instructors to tailor assignments to their courses.
  • Readings feature major writers including Innis, Ong, McLuhan, Schudson, Mumford, Postman, and many others.
  • Part introductions provide an overview of the concepts and scholars presented in each section.
  • "Suggestions for Further Reading" section serves as a guide to reading in greater depth.
  • Entries on television in the 1950s, 60s, and 70s help to make the television section more historically complete.
  • Discussion of the telegraph highlights how it transformed a variety of media practices.
  • An advertising entry shows more clearly how consumption and mass society develops through media practices.
  • An entry on early printing technology in China increases the text's coverage of non-Western communications traditions.
New To This Edition
  • Includes two new entries on radio that enhance students' understanding of the role of radio networks and advertisers in the 1930s and 1940s and explores radio's transformation following the rise of television.
  • Enriches coverage of digital communication and new media to make the text more up-to-date and a better guide for assessing contemporary technological change.
  • Adds an entry on communication and monastic culture in the Middle Ages, further expanding the text's history coverage and giving students insight into the impact of communication and culture in this time period.
  • Revisits the classic encounter between two pre-eminent media critics, Camille Paglia and the late Neil Postman.
  • Enriches coverage of early writing with a new piece by Denise Schmandt-Besserat that reinterprets previous archeological finds.
...show more
Summary: Communication in History's outstanding selection of readings from classic and contemporary sources gives an extensive overview of the most important ideas in the field.

Encompassing topics as wide-ranging as the role of printing in the rise of the modern state and the role of the Internet in the Information Age, this anthology reveals how media have been influential both in maintaining social order and as powerful agents of change. Revised with new readings for the Fifth Edition, Communication in History continues to be, as one reviewer wrote, "the only text in the sea of History of Mass Communication texts that introduces students to a more expansive, intellectually enlivening study of the relationship between human history and communication history."

Features
  • Concise but comprehensive chapters vary in style and level, making it easy for instructors to tailor assignments to their courses.
  • Readings feature major writers including Innis, Ong, McLuhan, Schudson, Mumford, Postman, and many others.
  • Part introductions provide an overview of the concepts and scholars presented in each section.
  • "Suggestions for Further Reading" section serves as a guide to reading in greater depth.
  • Entries on television in the 1950s, 60s, and 70s help to make the television section more historically complete.
  • Discussion of the telegraph highlights how it transformed a variety of media practices.
  • An advertising entry shows more clearly how consumption and mass society develops through media practices.
  • An entry on early printing technology in China increases the text's coverage of non-Western communications traditions.
New To This Edition
  • Includes two new entries on radio that enhance students' understanding of the role of radio networks and advertisers in the 1930s and 1940s and explores radio's transformation following the rise of television.
  • Enriches coverage of digital communication and new media to make the text more up-to-date and a better guide for assessing contemporary technological change.
  • Adds an entry on communication and monastic culture in the Middle Ages, further expanding the text's history coverage and giving students insight into the impact of communication and culture in this time period.
  • Revisits the classic encounter between two pre-eminent media critics, Camille Paglia and the late Neil Postman.
  • Enriches coverage of early writing with a new piece by Denise Schmandt-Besserat that reinterprets previous archeological finds.
...show less

Edition/Copyright: 5TH 07
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Published: 06/23/2006
International: No

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