Summary: Takes a narrative, ''nuts-and-bolts'' approach to mass communication, with substantial material applicable to public relations, advertising, broadcasting, and journalism. The book addresses market changes by streamlining some of the traditional news-oriented material and introducing other legal topics of broad concern to communications professionals (i.e., advertising, PR, video production, announcing, magazine editing, etc.). Its approach and pedagogical features ma ...show moreke the material easily accessible. ...show lessEdition/Copyright: 2ND 97
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