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Competitive Edge: Advanced Marketing for Dietetics Professionals - 3rd edition

Competitive Edge: Advanced Marketing for Dietetics Professionals (ISBN10: 0781798965; ISBN13: 9780781798969)
ISBN13: 978-0781798969
ISBN10: 0781798965

Summary: The third edition of The Competitive Edge, edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, s
elling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. There is supplemental information online with more extensive marketing plan financial forms and all the URLs mentioned in the book.
...show more
Summary: The third edition of The Competitive Edge, edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. There is supplemental information online with more extensive marketing plan financial forms and all the URLs mentioned in the book. ...show less

Edition/Copyright: 3RD 10
Cover: Paperback
Publisher: Lippincott-Raven Publishers
Published: 02/09/2009
International: No



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