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Competitive Edge: Advanced Marketing for Dietetics Professionals

Competitive Edge: Advanced Marketing for Dietetics Professionals - 3rd edition

Competitive Edge: Advanced Marketing for Dietetics Professionals - 3rd edition

ISBN13: 9780781798969

ISBN10: 0781798965

Competitive Edge: Advanced Marketing for Dietetics Professionals by Kathy King - ISBN 9780781798969
Cover type: Paperback
Edition: 3RD 10
Copyright: 2010
Publisher: Lippincott-Raven Publishers
Published: 2010
International: No
Competitive Edge: Advanced Marketing for Dietetics Professionals by Kathy King - ISBN 9780781798969

ISBN13: 9780781798969

ISBN10: 0781798965

Cover type: Paperback
Edition: 3RD 10

List price: $58.99

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Summary

The third edition of The Competitive Edge, edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant. There is supplemental information online with more extensive marketing plan financial forms and all the URLs mentioned in the book.

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