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Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour

Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour - 92 edition

ISBN13: 978-0471549086

Cover of Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour 92 (ISBN 978-0471549086)
ISBN13: 978-0471549086
ISBN10: 0471549088
Cover type: Print On Demand
Edition/Copyright: 92
Publisher: John Wiley & Sons, Inc.
Published: 1992
International: No

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Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour - 92 edition

ISBN13: 978-0471549086

Ernst and Young LLP, Dwight W. Catherwood and Richard L. Van Kirk

ISBN13: 978-0471549086
ISBN10: 0471549088
Cover type: Print On Demand
Edition/Copyright: 92
Publisher: John Wiley & Sons, Inc.

Published: 1992
International: No
Summary

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

Table of Contents

Is Your Market Right for You?.

How to Cut Risks.

The Ins and Outs of Bidding.

How Communities and Promoters Are Selected.

Sponsors--How to Get Them/What to Give Them.

Matching Sponsors to Events.

Generating Revenue.

How to Market and Promote Events.

The Role of Advertising.

Staging the Event.

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