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Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour - 92 edition

by Ernst and Young LLP, Dwight W. Catherwood and Richard L. Van Kirk

Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (ISBN10: 0471549088; ISBN13: 9780471549086)
ISBN13: 978-0471549086
ISBN10: 0471549088

Summary: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

Edition/Copyright: 92
Cover:
Publisher: John Wiley & Sons, Inc.
Year Published: 1992
International: No

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