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Concepts and Cases in Retail and Merchandise Management - 2nd edition

Concepts and Cases in Retail and Merchandise Management (ISBN10: 1563676001; ISBN13: 9781563676000)
ISBN13: 978-1563676000
ISBN10: 1563676001

Summary: Actual experience is the best preparation for the business world, but if this is not available, the simulated experience of case studies can be an excellent substitute. Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world of retail and merchandise management. Ninety-five challenging new and updated cases present a wide variety of actual situations that retail professionals face at all levels of management. Written by academics and prof ...show moreessionals from retail, manufacturing, marketing, and merchandising perspectives, each case study asks the reader to analyze inside information on business ranging from small sole-proprietorships to industry titans. New to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management Additional student activities related to each case study Instructor's Guide provides suggestions for planning the course and using the text ...show less

Edition/Copyright: 2ND 09
Cover: Paperback
Publisher: Fairchild Books & Visuals
Published: 12/28/2008
International: No



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PAPERBACK Good 1563676001 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. Supplemental materia ...show morels such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed! ...show less
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