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Concepts and Cases in Retail and Merchandise Management

Concepts and Cases in Retail and Merchandise Management - 2nd edition

Concepts and Cases in Retail and Merchandise Management - 2nd edition

ISBN13: 9781563676000

ISBN10: 1563676001

Concepts and Cases in Retail and Merchandise Management by Nancy Rabolt - ISBN 9781563676000
Cover type: Paperback
Edition: 2ND 09
Copyright: 2009
Publisher: Fairchild Books & Visuals
Published: 2009
International: No
Concepts and Cases in Retail and Merchandise Management by Nancy Rabolt - ISBN 9781563676000

ISBN13: 9781563676000

ISBN10: 1563676001

Cover type: Paperback
Edition: 2ND 09

List price: $85.00

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Summary

Actual experience is the best preparation for the business world, but if this is not available, the simulated experience of case studies can be an excellent substitute. Concepts & Cases in Retail & Merchandise Management, 2ND Edition takes the reader into the real world of retail and merchandise management. Ninety-five challenging new and updated cases present a wide variety of actual situations that retail professionals face at all levels of management. Written by academics and professionals from retail, manufacturing, marketing, and merchandising perspectives, each case study asks the reader to analyze inside information on business ranging from small sole-proprietorships to industry titans. New to this Edition: Expanded coverage of technology, sourcing, branding, private labels, and ethical and legal behavior in retail management Additional student activities related to each case study Instructor's Guide provides suggestions for planning the course and using the text

Other Editions of Concepts and Cases in Retail and Merchandise Management

Concepts and Cases in Retail and Merchandise Management by Nancy Rabolt - ISBN 9781563670862
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