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Concepts in Strategies Management and Business Policy

Concepts in Strategies Management and Business Policy - 11th edition

ISBN13: 978-0132323192

Cover of Concepts in Strategies Management and Business Policy 11TH 08 (ISBN 978-0132323192)
ISBN13: 978-0132323192
ISBN10: 0132323192
Cover type: Paperback
Edition/Copyright: 11TH 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

List price: $128.75

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Concepts in Strategies Management and Business Policy - 11TH 08 edition

ISBN13: 978-0132323192

Thomas L. Wheelen and David L. Hunger

ISBN13: 978-0132323192
ISBN10: 0132323192
Cover type: Paperback
Edition/Copyright: 11TH 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.