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Concepts in Strategies Management and Business Policy

Concepts in Strategies Management and Business Policy - 11th edition

Concepts in Strategies Management and Business Policy - 11th edition

ISBN13: 9780132323192

ISBN10: 0132323192

Concepts in Strategies Management and Business Policy by Thomas L. Wheelen and David L. Hunger - ISBN 9780132323192
Edition: 11TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published: 2008
International: No
Concepts in Strategies Management and Business Policy by Thomas L. Wheelen and David L. Hunger - ISBN 9780132323192

ISBN13: 9780132323192

ISBN10: 0132323192

Edition: 11TH 08

Summary

This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.